SAN DIEGO--(BUSINESS WIRE)--As tablets, smart phones, and social sites become more widely used, financial advisors are seeking a next-generation of marketing tools that can help them better connect with clients and prospects. FMG Suite’s new Video Newsletter is designed to meet that need with engaging, educating, and entertaining videos delivered with the ease of an email.
“Many financial professionals are looking to move beyond traditional newsletters and connect with people in a more effective way,” said Craig Faulkner, Founder/CEO of Faulkner Media Group, which owns FMG Suite. “A video newsletter will get your emails opened and shared faster than anything else you can send out.”
FMG has just completed its 25th broadcast-quality, motion-graphic video for use in its video newsletter. These video newsletters are sent to an advisor’s contact list each month; each features a timely video topic with additional links to several articles, calculators, infographics on related topics.
“The use of video has been proven to increase open and click-through rates by as much as four times,” said Faulkner. “We live in a You-Tube world that expects to be entertained while it’s being educated. For a financial advisor, sending a video that can be viewed on tablets and smart phones – and shared on social sites – is a must-have in today’s evolving marketplace.”
Faulkner owned a successful financial practice before he created his first company in 1986 that helped financial advisors with their marketing efforts. “I understand the financial professionals’ perspective and can relate to where they are coming from,” he said.
Faulkner Media Group was founded in April 2011 by Craig Faulkner, a leading creator of marketing materials for more than two decades. FMG’s management team has a combined total of more than 50 years of creating dynamic marketing tools for the financial services industry.
For more information, email firstname.lastname@example.org or call 888-364-1260.
For more email and social marketing ideas read Craig’s blog, Market in Motion.