2012 Ram Power Wagon Wins Four Wheeler Magazine’s Pickup Truck of the Year

EL SEGUNDO, Calif.--()--Four Wheeler magazine has given the 2012 Ram Power Wagon the distinction of earning its highly regarded Pickup Truck of the Year award, marking the vehicle’s fourth win since the competition’s inception. This marks the 23rd year for this prestigious award where the newest trucks on the market are evaluated during a week of rigorous testing to find out which one will emerge victorious.

The field was comprised of three trucks this year in which the Ram Power Wagon squared off against the Ford F-150 FX4 and the Ram 2500 Laramie Longhorn Mega Cab. The latter two provided stiff competition for the four-time winner, but in the end the Ram Power Wagon outperformed the other two vehicles and reminded the editorial staff what a versatile pickup Ram has created.

Each vehicle was evaluated in five categories:

  • Trail performance
  • Empirical data
  • Highway performance
  • Interior
  • Exterior

The competition took place over five days and 1,000 miles, providing the panel of seven judges an opportunity to experience every plausible condition from city gridlock to technical trails. Judges tested each vehicle’s performance, as well as got a feel for the comfort and design of the interior and chassis.

“You can’t beat the versatility of the 2012 Ram Power Wagon,” said John Cappa, editor of Four Wheeler. “It’s aggressive BFG All-Terrain tires, tuned suspension, disconnecting sway bar, selectable lockers front and rear, and a Warn winch make it nearly unstoppable off-road, yet it’s still civilized enough to be daily-driven. The Power Wagon crawls over the most difficult rocky terrain just as easily as it speeds over rough dirt roads or commutes on smooth highways. Add in a 10,200-pound towing capacity along with multiple useful storage compartments, including the RamBox, and you end up with a remarkable factory-built ¾-ton truck that easily deserves Four Wheeler’s 2012 Pickup Truck of the Year award.”

“The folks at Four Wheeler magazine are serious off-road experts and have once again honored the Ram Power Wagon with this significant industry award,” said Fred Diaz, President and CEO of Ram Truck Brand and Chrysler de Mexico — Chrysler Group LLC. “Straight off the dealer’s showroom floor, our Power Wagon is, by far, the most capable off-road truck. We’re proud that Four Wheeler recognizes this.”

To participate, a vehicle must be either all new or substantially revised from the previous model year. All vehicles must be available for sale to the public by January 15, 2012, have at least 1,500 units produced for sale within the continental U.S. and use a two-speed transfer case. The complete test results and vehicle evaluations for the 2012 Four Wheeler of the Year competition will appear in the March 2012 issue of Four Wheeler (available on newsstands January 17th).

Information on the test will also be available at www.fourwheeler.com.

About Four Wheeler:

Published monthly since 1962, Four Wheeler is the country’s oldest and most respected four-wheel drive enthusiast publication with a paid circulation of 200,000 monthly and a readership of more than 2.2 million. Editorial includes basic-to-advanced DIY tech, worldwide events and after market trends. Vehicles covered range from late-model daily drivers to advanced trail rigs.

About Source Interlink Media:

Source Interlink Media, LLC is the premier source of special interest media in the United States. With more than 70 publications, 90 Web sites, 800 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The division’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.

Contacts

Bohlsen PR
Jeremy Riffle, 310-210-1336
jriffle@bohlsenpr.com
www.BohlsenPR.com

Contacts

Bohlsen PR
Jeremy Riffle, 310-210-1336
jriffle@bohlsenpr.com
www.BohlsenPR.com