CAMBRIDGE, Mass.--(BUSINESS WIRE)--ChoiceStream®, an innovator in online personalized marketing solutions for major brands, today announced it has secured $8.7 million in funding. The latest round will fuel future corporate growth and support sales of its newest product CRUNCH, the industry’s first audience targeting platform.
The round is planned to top out at $10.7 million and closes in January 2012. Investors include Sage Hill Partners, Sutter Hill, AT&T, and several private investors. The company was recapitalized in conjunction with this new issuance of Series A Preferred Stock.
“ChoiceStream has more than ten years of experience helping brands find qualified customers and targeting them with online ads, personalized email, and product recommendations across mobile, TV, and Web touch points,” said Steve Johnson, CEO, ChoiceStream. “This latest round of funding will accelerate growth of our recently launched audience targeting platform CRUNCH, which harnesses ChoiceStream’s algorithms to help brands advertise to precisely the right consumers online. ChoiceStream looks forward to 2012 as a watershed year for ChoiceStream’s advancement into the advertising market. It’s an exciting step in the company’s history.”
ChoiceStream, Inc. (www.choicestream.com) is an innovator in online advertising and personalized marketing solutions. For more than ten years, companies like AT&T, Zappos, Tesco, Ticketmaster and MTV have relied on ChoiceStream to create a more engaging, personally relevant experience for their consumers. By transforming shopping behavior and media consumption into intelligence about a consumer’s unique preferences, ChoiceStream is able to help today’s biggest brands target their most qualified prospects with the right advertisement, email promotion and product recommendations to improve brand engagement, conversion rates and customer loyalty.