DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/0f3591/qr_codes_the_data) has announced the addition of the "QR Codes: The Data Speaks" report to their offering.
As interest in QR codes has grown, so has the base of data on the use of QR codes by consumers. But the information is scattered and updated at different rates. It is not organized in a way that you can easily make comparisons let alone find it in the first place. QR Codes: The Data Speaks takes all of the available data and puts it into a single, comprehensive report.
This data has been compiled from the variety of data available from the industry. It comes from companies processing QR and other mobile barcodes, those processing mobile payments, and individual companies like MGH (an ad agency) and Google.
The data covers the following topics:
- Growth and adoption of mobile barcodes
- Demographics of QR code scanners, including age, income, education level, and household income
- Repeat scanning and new users
- Motivation for scanning QR codes
- Scanned media
This report combines the available data and organizes it by category so you can get a quick overview of the landscape and compare data to get a more comprehensive picture. This report will by necessity be updated on a regular basis.
Section 1 looks at growth and adoption of QR codes. Section 2 looks at the demographics of those scanning QR and other mobile barcodes. Section 3 looks at consumer QR code expectations, motivators, and behavior. Section 4 compares the historical data from ScanLife, which puts out raw data from its servers on a quarterly basis.
For more information visit http://www.researchandmarkets.com/research/0f3591/qr_codes_the_data