Upstream Wins 2011 Mobile Marketing Association Award for TIM Brasil Campaigns

Upstream’s Marketing Partnership with TIM Brasil Earns ‘Smarties’ Award for ‘Best Promotion in LATAM Region’

LONDON & RIO DE JANEIRO--()--Upstream, the global mobile marketing technology and solutions provider, has been awarded the prestigious Mobile Marketing Association (MMA) Award for ‘Best Promotion in the Latin American Region’ for its work with TIM Brasil, the country’s second-largest operator.

“To be acknowledged by the MMA and know that our mobile marketing campaigns for TIM Brasil have generated record levels of engagement and response is very rewarding,” said Diego Benavides, VP Business Development Latin America, Upstream.

“Brazil is one of the most competitive markets in Latin America, if not the world, so our strategy has been to harness our proven technology with our campaign creativity and expertise to devise the most relevant, targeted and exciting marketing campaigns over mobile to help enlist new customers and drive the highest possible participation among existing subscribers,” continued Benavides.

“Great creative and great storytelling are at the heart of all of our award-winning campaigns. Our winners are truly among the smartest in the mobile channel, and have set rigorously high standards for industry excellence,” said Greg Stuart, Global CEO of the Mobile Marketing Association. “Upstream’s work should serve as an enduring inspiration to marketers worldwide, and a challenge to next year’s competitors.”

Upstream recently announced the official opening of its new regional headquarters in Rio de Janeiro, Brazil, as a hub for mobile marketing expertise for Latin American carriers and brands, including existing clients such as Personal in Argentina and Comcel in Colombia, as well as TIM Brasil.

A key component in TIM Brasil’s APRU-generating promotional campaigns was Upstream’s innovative Marketing Communications Suite (MCS), a carrier-grade SaaS (Software as a Service) platform that consistently delivers the highest customer conversion rates in the industry. Upstream’s MCS has generated more than $500 million in incremental revenue for more than 30 operators around the world.

In addition to this MMA Award, Upstream has been named one of the Top 50 Mobile Innovators by Mobile Entertainment Magazine and recognized as one of the fastest-growing digital companies in the Media Momentum rankings in 2011.

ENDS

About Upstream

Upstream is one of the largest mobile marketing technology and solutions providers in the world and a pioneer and innovator in the industry. For further information, go to www.upstreamsystems.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50081745&lang=en

Contacts

Media Contacts - Americas:
Daniel Rhodes / Valerie Christopherson
Global Results Communications (GRC)
+1 949 608 0276
upstream@globalresultspr.com

Release Summary

Upstream, the global mobile marketing technology and solutions provider, has been awarded the prestigious Mobile Marketing Association (MMA) Award for ‘Best Promotion in the Latin American Region’.

Contacts

Media Contacts - Americas:
Daniel Rhodes / Valerie Christopherson
Global Results Communications (GRC)
+1 949 608 0276
upstream@globalresultspr.com