LITTLE ROCK, Ark.--(BUSINESS WIRE)--Brands rely on data and the ability to extract valuable consumer insight from it, but these efforts often fall short due to the difficulty of using this insight in the process of buying and targeting media. To address this challenge, Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in marketing services and technology, today announced the expansion of its safe haven environment.
Acxiom’s safe haven provides a medium for advertisers and media partners to use a brand’s mash up of insight in the purchase, targeting and measurement of media investments, delivering highly targeted advertising. This privacy-assured approach helps advertisers increase media effectiveness and the value of their customer portfolio. Safe haven’s new, more robust capabilities focus on reach and scale: mobile and TV communication channels have been added to the tier-one display ad publishers, enabling advertisers to deliver coordinated cross-channel campaigns.
There have never been more ways to reach consumers, yet it has never been harder to engage with them. In lieu of a brand’s insight, inferior third party proxies are used to target and measure media, resulting in the majority of impressions being delivered to unintended audiences. Acxiom’s safe haven environment has already delivered proven results in the online channel. For example, an investment services customer saw a four times increase in client acquisition value, and a card services customer grew their approval rating six times by finding the right customers online.
“Today’s defining issue is how brands, and their agents and partners, can maximize the impact of their consumer data and insight,” said Tim Suther, Acxiom’s CMO. “Acxiom’s safe haven enables the use of this insight to drive better decisions and create more compelling consumer experiences in a privacy-compliant way.”
Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific and South America. For more information about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.