CHICAGO--(BUSINESS WIRE)--Sprout Social, a leading provider of social media management software for business, today announced a major platform upgrade that further simplifies the process of monitoring and controlling a business’s social media channels. The new release – Sprout Social S2 – adds personalized dashboards tailored to each user’s specific social media responsibilities, comprehensive multi-user support, full iPhone functionality, several integration options for strategic partners, and dozens of other new features designed to help brands optimize their social outreach.
As in earlier releases of the web-based platform, Sprout Social S2 consolidates social media monitoring, engagement, measurement and sales tools for Twitter, Facebook, LinkedIn, Foursquare and Gowalla under a single interface for efficient oversight. Capabilities range from aggregation of all of an organization’s social media messaging into a single activity stream, contact management and brand monitoring, to automated cross-network posting of promotional messages, targeted searches for new customers and flexible, powerful reporting and analytics tools – all from a unified and easy-to-use administrative console that has spurred Sprout Social adoption by thousands of businesses around the globe.
Enhancements in the new S2 edition include:
Group Support with Personalized Dashboards
To address the evolution of social media management beyond the marketing department, Sprout Social S2 supports multiple users, teams and groups in flexible scenarios that can be configured to match the organizational structure of companies of any size. Different users can now have personalized dashboards displaying precisely what they need to be effective. Sales, marketing, product development and customer service departments can have different profiles and permissions, for example, while community managers or others can be assigned administrative roles.
With Sprout Social’s flexible new grouping and user structure, agencies can now easily handle multiple accounts from a single work-flow, provide customer access to a custom-branded interface and more efficiently collaborate within their organization and with customers.
A new assignment capability allows tasks to be placed in user task queues with a click, either by individual users themselves, their supervisors or community managers. Whether assigning a store manager to respond to a negative tweet about his location or instructing a sales team to follow up on prospective customers uncovered by a Sprout Social search, this feature helps keep work on track and facilitates timely handling of social media activities.
Native iPhone Application
Sprout Social users can now access their favorite features from the iPhone with the same user-friendly interface as the web application. Android availability will follow shortly. With this mobile capability, users can monitor their social media inbox, send replies, create and schedule new messages, view assignments and more even when they’re away from their desk.
White-Label Option for Partners
Software vendors, web hosting providers and others who want to make social media management tools available to their customer base can now easily offer Sprout Social’s tools to their customers through a co-branded interface, or deeply integrate Sprout Social tools into existing software through their robust API.
Other updates in Sprout Social S2 include:
- Enhanced reporting including new group reports
- An all-new design to provide more power while keeping our user experience simple and intuitive.
- Performance improvements across the application
- More flexible pricing and plans
- RSS Reader
“Social media management has become more and more challenging for businesses, especially those with limited resources. At the same time, more than a billion consumers increasingly expect them to be listening, engaged and providing value. Having the right tools to extract value from the social channel has become a very real competitive advantage,” said Justyn Howard, CEO of Sprout Social. “S2 is a big advance in social media management that combines powerful features with the same ease-of-use that our customers have come to love.”
Prices start at $9/month. For more information or a free 30-day trial, visit www.SproutSocial.com.
About Sprout Social
Sprout Social delivers comprehensive tools that allow businesses to efficiently and effectively manage and grow their social presence across multiple channels and turn social connections into loyal customers. The web application integrates with Twitter, Facebook, LinkedIn, Foursquare and other networks where consumers are engaging with businesses and brands. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, analytics and more – all in an easy-to-use package. The platform has been identified as a product leader by Info-Tech Research Group, and the company’s investors include Lightbank, the investment vehicle launched by Groupon founders. For more information, visit http://www.sproutsocial.com.