NEW YORK & SAN FRANCISCO--(BUSINESS WIRE)--Quova, a Neustar Service and a leading provider of fixed IP geolocation data, today announced a partnership with XA.net, Inc., a fast-growing company creating technologies to help marketers engage their customers and prospects through real-time bidding for online display ads, to target advertising based on Quova’s IP data and intelligence. The combination now makes available Quova’s Audience Targeting Solutions (ATS) across XA.net’s demand-side platform: optim.al. ATS provides marketers with valuable intelligence based on IP addresses allowing for more precise targeting of business and consumer audiences.
“What is exciting about this partnership is that marketers can tailor their display ads to a specific audience in real-time by using Quova’s hyper-local data while bidding through the optim.al platform,” said Miten Sampat, vice president, Product Strategy, Quova. "optim.al is integrated across all major online inventory sources, so this is a truly powerful solution for advertisers.”
The companies also are collaborating on an innovative analytics offering that enhances XA.net’s industry-leading optim.al for Social advertising platform, the leading Facebook ad testing and management system.
“Though we have seen quite a bit of unbundling of data and media over the past several years, we fundamentally believe that our clients’ media-buys are more efficient and effective when data and media are priced and optimized together,” said Rob Leathern, Founder and CEO, XA.net. “We are excited to partner with Quova to bring our cutting-edge Real-Time Bidding expertise together with their world-class data, into one seamless and compelling package for our clients.”
Quova provides high-quality IP intelligence data. This data allows companies, large and small, to use detailed demographic and network characteristics to prevent fraud in online commerce; regulate online content (DRM) to stay compliant; and marketers to localize content and analyze traffic. Quova is the only full-service IP geolocation provider with a team of analysts, customer technicians and developer advocates who add human IP to network IP to offer consultative services along with its data. Quova is a Neustar Service, based in Mountain View, California. www.quova.com. Follow @quova on twitter.
XA.net is the first advertising technology company to be both an approved Facebook Ads API Tools vendor and have built its own robust real-time bidding and audience infrastructure, integrated with all major ad inventory sources. Based in San Francisco and backed by a proven team of social media and audience experts, the XA.net technology team created optim.al for Display and optim.al for Social, the leading multivariate ad platform for Facebook.