BERLIN--(BUSINESS WIRE)--Zalando.fr is now the biggest online shoe and fashion shop on the French market. In September, Zalando’s monthly sales revenues in France surpassed the EUR 12 million mark and the company expects a total turnover of EUR 120 million for the year. This is making France the online merchant’s 3rd biggest market, although it remains a considerable distance behind Germany and the Netherlands.
Zalando has made significant adaptations to its French shop, incorporating more than 150 French brands into its exceptionally extensive range, which encompasses around 100,000 products from 1,300 brands. This large selection has been one of main reasons for the success of Zalando’s marketing campaign, simultaneously implemented in all European markets.
“Our monthly sales revenues passed the EUR 12 million mark in September and the growth trend continues to be very strong. We are expecting to achieve sales revenues of EUR 120 million for the full year 2011,” says Jérôme Cochet, CEO of Zalando SAS. He adds: “We are very pleased with the development of our business activities and are convinced that we have additional potential in this market."
After Germany and the Netherlands, France is the third market in which Zalando is a leader among the pure players specialising in sales of footwear and clothing. In Zalando’s German home market, the company has held a leading position for more than a year. With a brand awareness level of 95%, Zalando is the second best-known brand in the country after Volkswagen.
This year marks the launch of four new Zalando shops in Italy, the United Kingdom, Austria and Switzerland; all of them enjoying rapid growth.
Zalando plans to further expand its product range in the months to come, while continuing to develop those services that make all the difference: free delivery, free returns and free customer service. In order to maintain the high-quality logistics required for this level of service EUR 100 million are currently being invested in the construction of a new logistics center. The logistics center will be completed at the beginning of 2013 increasing the capacity of the existing warehouses by another 8 million items during the first phase.
Other key figures
- number of employees at Zalando GmbH: 1,000
- of which around 60 work at the Paris office
- 100,000 pairs of shoes and items of clothing are being shipped on the highest volume days
Zalando is Europe’s leading online retailer for shoes and fashion. The company was founded in 2008 by Robert Gentz and David Schneider, and its headquarters are located in Berlin. Following its large success in the German market, Zalando now caters to neighboring European countries, starting with Austria in 2009 and the Netherlands and France in 2010. In 2011, expansion to Italy, Great Britain and Switzerland followed.