Roza joined Datalogix in 2007 as its President. Since that time the company has experienced rapid change and expansion including the hiring of over eighty new employees and a doubling of revenues in the past twenty-four months.
"Eric has done a wonderful job of assembling a very experienced and motivated senior management team which has transformed our business from a direct marketing company to become the leader in digital advertising via our use of real-world purchase data," said Rob Gierkink, former CEO of Datalogix who will continue to serve as its Chairman. "At a time when the economy is struggling we’re very pleased with the double-digit annual growth we’ve seen in our direct mail business and the confidence our clients have shown in our team and our capabilities.”
“Our growth has been driven by our client’s desire to deliver meaningful messages to customers, both online and offline, based on their demonstrated purchase behavior,” said Roza. “Datalogix is at the forefront of the data-centric marketing approach that is changing the way marketing messages are delivered to consumers. Our team is single-minded in its focus to provide these capabilities to our clients so they can realize exceptional and measurable returns on their marketing investments.”
The announcement of Roza's promotion comes on the heels of other significant personnel news at Datalogix, including the appointment of former Yahoo! VP Finnegan Faldi as Chief Operating Officer, Nielsen's Rob Holland as General Manager, DLX CPG, and comScore's Ashley Grace as Head of CPG, Client Solutions.
Prior to Datalogix, Roza helped launch the first multi-bank online banking service, the first commercial video-on-demand service, and the first integrated digital media center (awarded “Best Product” at the 2002 Consumer Electronics Show). Most recently, Roza founded the Managed Wireless division of Asurion, a leading provider of services to the wireless community.
Datalogix is the leader at integrating database marketing and digital media. Its mission is to leverage the power of purchase-based audience targeting to drive measurable online and offline sales. The company offers audience segmentation and integrated programs directly and through all leading digital media companies. Datalogix is based in Westminster, CO, with offices in New York, Boston and Chicago. For more information, visit www.datalogix.com.