CHICAGO--(BUSINESS WIRE)--Akoo TV, the largest out-of-home television network in the U.S., today announced that it will preview its newest line-up of interactive programming at the 2011 Association of National Advertiser’s (ANA) Annual Conference in Phoenix, Arizona on October 20-23, 2011. ANA’s “Masters of Marketing” signature event attracts top chief marketing officers and agency executives on marketing best practices and leading-edge platforms designed to build brands in the evolving media landscape.
Akoo executives will demonstrate how major brand advertisers can successfully integrate interactive television, mobile, social, and local retail to deliver magnetic and rewarding consumer entertainment experiences, while driving marketing effectiveness and ROI.
Akoo TV is currently available throughout the U.S. in 161 “Akoo Pavilions,” which attract 64 million consumers each month in the most highly trafficked seating environments across premier shopping malls. Viewers spend an average 20 minutes per visit seated in front of Akoo’s programming, Nielsen certifies.
Akoo TV is powered by the Company’s patented technology, which uniquely enables viewers to make on-demand content requests with their personal mobile devices, via mobile app or text messaging. Viewers within Akoo Pavilions can also access free Wi-Fi services, connect with friends via Facebook and Twitter, and receive mobile coupons and exclusive special offers. As a result, consumers make an on-demand transaction across the network every four seconds.
Akoo TV programming will be featured at the entrances of the Grand Sonoran ballroom in booth 26. Visitors can interact with the network via their mobile devices, preview new interactive programming concepts, and be entered to win iPads, iPods, and a ski trip to Vail, Colorado.
“Akoo TV is allowing millions of consumers to interact with entertainment programming,” said Elise McVeigh, Akoo TV’s EVP, Sales. “Our network’s unique ability to deliver special offers to our viewers – precisely when they have an ability to take action – allows us to drive unrivaled engagement and ROI for our partners.”
About Akoo International Inc.
Akoo International Inc. is a global media and technology innovator. The Company’s flagship television network, Akoo TV, integrates television, mobile, social and local to deliver the most magnetic and rewarding consumer entertainment experiences. Akoo TV is rated by Nielsen as the largest average minute audience of any out-of-home television network (reporting age 12+) and is available throughout the U.S. in 161 Akoo Pavilions, the most highly trafficked seating environments across the nation’s premier shopping malls. Each month, 64 million consumers visit Akoo Pavilions and spend an average 20 minutes seated in front of the network’s entertainment programming.
To maximize engagement, Akoo’s proprietary interactive technology enables viewers to make on-demand content requests, connect with friends via Facebook and Twitter, and access geo-targeted mobile coupons and exclusive special offers via their mobile devices and tablets. As a result, Akoo drives unmatched marketing effectiveness and ROI for the world’s leading brand advertisers.
The Company’s interactive technology has been awarded patents in major global markets, including the U.S. and China, the largest advertising markets in the world. With a proven and patented technology platform, the Company is committed to delivering the next generation of in-home on-demand television experiences by integrating its technology with set-top boxes, media servers, game consoles, and TV apps.