NEW YORK--(BUSINESS WIRE)--PVH Corp. (NYSE: PVH) announced today that its IZOD brand is the 2011 “Official Apparel of the Champions Series” 12-city tennis tournament. Through the sponsorship, PVH is outfitting all tournament officials, ball kids, and staff in IZOD apparel. The sponsorship will also include branding through commercials, on-court signage, in-game features, and Champions Series marketing and promotions.
The 2011 Champions Series is a competitive tennis circuit featuring legendary tennis icons and world-renowned champions Andre Agassi, Pete Sampras, John McEnroe, Jim Courier, Bjorn Borg, Michael Chang and Mats Wilander. The champions compete for the #1 ranking of the Champions Series with $1 million of bonus pool money on the line for the top three finishers on the circuit at the end of the season.
IZOD’s involvement in the Champions Series tennis tournament as “Official Apparel Sponsor” is part of a multi-tiered brand strategy to reach active minded consumers through key sport sponsorships. The Champions Series tournament is played annually in major U.S. arenas throughout the Fall season. The 2011 Series runs from September 22 through October 22, and will be broadcast on the Champions Series partnered networks, Fox Sports Net and the Tennis Channel, from November 2011 through January 2012.
“The IZOD brand is proud to be the ‘Official Apparel Sponsor’ of the Champions Series tournament and celebrates its connection to some of the greatest tennis legends of our time, “ said Allen Sirkin, President and Chief Operating Officer of PVH Corp. “We continue to look for strategic opportunities that highlight the IZOD brand’s American sport-spirited heritage, while connecting the brand to our key target audience.”
“We are equally proud to welcome such a prestigious brand as IZOD to our family of corporate partners and look forward to a great season with them”, said Jonathan Venison, Founding Partner of InsideOut Sports & Entertainment.
The 2011 Champions Series tennis markets include:
- Ft. Lauderdale, FL – September 22
- Washington, DC – September 23
- Philadelphia, PA – September 24
- Minneapolis, MN – September 30
- Boston, MA – October 1
- Surprise, AZ – October 8
- Seattle, WA – October 13
- Los Angeles, CA – October 14
- Las Vegas, NV – October 15
- Chicago, IL – October 20
- St. Louis, MO – October 21
- Buffalo, NY – October 22
In each city, the tennis legends will share their on-court expertise at exclusive tennis clinics and mingle with VIP guests at receptions prior to each event. Sponsors and fans will enjoy unique access and entertainment from some of the greatest tennis stars of our time on the Champions Series circuit.
About IZOD and PVH Corp.
IZOD, one of the United States' best-known and best-selling apparel brands, is known for its sport-inspired, clean designs and colorful product lines. With a history in the United States dating back to the 1930s, the IZOD brand is licensed to 22 companies in the U.S. and 22 other countries. IZOD brand products include apparel and accessories for men, women, and children, soft home goods, footwear and luggage. The IZOD brand offerings include products sold under the IZOD PerformX (technical and performance fabricated sportswear), IZOD Jeans, and IZOD LX (a luxury sportswear collection sold exclusively at Macy's) sub brands, which are sold in over 6,000 retail venues worldwide, including department, specialty and company-operated stores. Visit www.izod.com.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud and DKNY. For more information, visit www.pvh.com.
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