BEAVERTON, Ore.--(BUSINESS WIRE)--Act-On Software, the fastest growing cloud-based integrated marketing platform, today announced its newest addition to the Act-On Marketing Platform, Hot Prospects™. Hot Prospects™ is a real-time lead and opportunity barometer, providing a highly intuitive graphical dashboard within Salesforce.com that allows salespeople to focus on the right prospects at the right time.
Hot Prospects™ uses recency, frequency and behavioral pattern analysis to make sense of the wealth of data collected by the various tools in the Act-On Marketing Platform, and to highlight what is really important. Its recommendations provide a consistent, up-to-the-minute view of the ripest prospects for sales and marketing teams.
“Using Hot Prospects is akin to having an assistant alerting you to the best moment to contact a prospect, when they’re most likely to respond,” said Chief Executive Officer Raghu Raghavan. “It provides real-time information distinguishing strong leads from other interested parties based on how recently they’ve interacted with corporate marketing assets, the frequency of their visits, and their behavior during their visits. Now sales professionals can stay in their CRM and get an immediate look into which prospects have crossed the nurturing threshold and are ready to buy.”
“Hot Prospects is instrumental in helping to identify those leads and prospects that are most interested in our solution through their behaviors,” said Carter Perez, Executive Vice President, Sales and Marketing for HA Advantage, a leading provider of Transportation Management Systems for small and medium sized businesses. “We’ve found that having visibility into those behaviors can ultimately translate into a 28% increase into qualified leads. Based on our sales processes, there is 70% likelihood of moving to the next phase of the sales funnel once a lead becomes qualified via Hot Prospects. Best of all, it helps us identify those leads that are very interested but not yet ready to buy; enabling us to be extremely targeted with our lead nurturing programs. Hot Prospects is a hugely beneficial feature for us and Act-On’s implementation is well thought out and very easy to use.”
Hot Prospects is available as part of the Act-On Integrated Marketing Platform for use with Salesforce.com.
For more information on Act-On, please go to www.actonsoftware.com
About Act-On Software:
Act-On Software’s cloud-based, integrated marketing platform is rapidly becoming the foundation for successful business growth strategies for organizations of all sizes.
Act-On’s rapid implementation and highly intuitive user interface accelerate the execution of multi-channel online marketing campaigns by automating critical marketing tasks, and by providing rich graphical analytics and reports in real-time. With Act-On, marketing and sales professionals get unprecedented agility to quantify and adjust their marketing strategies and tactics in real-time, in order to maximize their effectiveness and to ensure positive outcomes.
The Act-On team has over a decade of experience in building and running high-end e-mail marketing platforms, and has benefited from the feedback from over a thousand enterprise customers during that period. The result is Act-On’s third generation platform architecture with 10X the performance and 1/10th the cost, and that runs 24/7.
The company is headquartered in Beaverton, Oregon, and is privately held. It is backed by venture capital firms U.S. Venture Partners and Voyager Capital, as well as by Cisco.