LONDON--(BUSINESS WIRE)--OpenX Technologies, Inc. (OpenX), the world's leading independent provider of digital advertising technology, today announced a major expansion into the European market as part of the company’s mission to help publishers generate and maximize their revenue. The company also announced the appointment of online advertising industry executive Vincent Pelillo as Managing Director, Europe, Middle East and Africa (EMEA), to grow the company’s business in those regions. In the newly created role, Pelillo will be responsible for rapidly increasing adoption of new OpenX ad technology products designed to deliver superior monetization for publishers, including the breakthrough OpenX Enterprise (Enterprise) revenue serving platform, and the OpenX Market ad exchange platform. Pelillo will head up the company’s EMEA efforts from its European headquarters in London.
Launched in February 2011, OpenX Enterprise is the company’s SaaS platform that combines the capabilities of a true premium ad server with new, advanced ad exchange technology which enables publishers to maximize yield across all their ad revenue channels in real-time. Specifically, unified real-time ad decisions allow publishers to maximize the value of every ad impression, including allowing them to take full advantage of a wide range of Real-Time Bidding buyers in a controlled way. Combined with groundbreaking ad operations tools, highly sophisticated data capabilities, and massively flexible architecture with complete APIs, Enterprise solves some of the most fundamental challenges facing publishers.
“We’re extremely pleased that Vincent is joining us to lead our EMEA efforts,” said Tim Cadogan, chief executive officer, OpenX. “With his extensive experience in building digital advertising businesses of all sizes, Vincent is uniquely suited to introduce OpenX’s innovative products in new markets. In particular, Vincent is especially well qualified to quickly build and expand OpenX Enterprise’s publisher base while also driving the growth of OpenX Market. Vincent’s arrival and the expansion of our London base are important steps in OpenX’s international strategy.”
Prior to joining OpenX, Pelillo was at Orange-France Telecom Group (Orange) where he served in a number of roles during his tenure. Most recently he was Head of Networks at the Group level and also Head of Ad Exchange. Among his accomplishments at the company, Pelillo was instrumental in growing the networks business and making Orange a force in the display advertising business. He also played a key role in bringing Orange into the online ad exchange space.
“I’m thrilled to join OpenX and have the opportunity to bring the unique benefits of OpenX Enterprise’s revenue serving capabilities to the EMEA markets,” said Vincent Pelillo, managing director, OpenX EMEA. “Just as it has in the U.S, the Enterprise platform will become a paradigm-shifting product for publishers and advertisers here. I look forward to rapidly growing the business and quickly assembling a world class team to help us execute our vision across the various regions.”
Pelillo’s prior experience in online advertising includes work at AOL/Ad.com where he managed European sales operations and was responsible for the company’s launch in France, Italy and Spain. He also was a senior executive at AdLINK Media where he created, consolidated and managed the AdLINK Group.
OpenX is the world's leading independent provider of digital advertising technology that enables businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise and OpenX Market, provide a comprehensive revenue serving platform by combining ad serving with a unique ad exchange.
OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Limited, is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, AOL Ventures, Mitsui & Co. Global Investment, Inc., Presidio Ventures and O'Reilly AlphaTech Ventures. For more information, please visit www.openx.com.
OpenX is a trademark of OpenX Limited.
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