Antivirus, Browser, and Mobile Security: New Threats, New Solutions, and New Opportunities

Javelin’s Second Annual Report Outlines How Financial Institutions Can Increase Revenues While Combating Online and Mobile Fraud

SAN FRANCISCO--()--Javelin Strategy & Research issued today its Second Annual Antivirus, Browser, and Mobile Security Report which presents a comprehensive overview of the threats —and opportunities — in the current online and mobile security environment. Data shows that financial institutions (FIs) are in an enviable position to sell security solutions to consumers to combat fraud, as almost four out of ten consumers have no identity protection services. The report, based on data from surveys with almost 25,000 consumers, presents year-to-year comparisons of consumer behaviors, evaluations of antivirus and mobile and browser security products, and highlights revenue opportunities for FIs.

Javelin identified revenue generating opportunities for FIs targeting those consumer groups where the levels of Internet device ownership are high and adoption rates of antivirus software are low. Javelin found that, overall, while consumers are using Internet devices at exploding rates - smartphone ownership alone increased 42% from 2010 to 2011, slightly more than half of consumers do not have any antivirus software. Additional significant findings are presented relative to various ethnic groups adoption rates versus the rate of smartphone and internet device ownership.

“Savvy FIs can use the information in this report to target specific demographic groups,” notes James Van Dyke, Javelin’s President and Founder. “We found that consumers actually prefer obtaining identity protection services from their FIs to any other source – including independent security companies and credit bureaus - by a more than a 2-to-1 ratio.”

Consumers indicate a range of benefits associated with a more secure online experience. They have a more positive perception of their FI, are less likely to leave the FI after an incident of fraud, and will make more purchases online.

“Fraud is becoming increasingly sophisticated. Fraudsters are able to consolidate information leaks, such as those from the 2011 data breaches that compromised more than 180 million records, into automated spear phishing attacks,” cautions Philip Blank, Managing Director, Security, Risk and Fraud at Javelin. “New technologies also present new security challenges. Our recommendations will mitigate the risks to both FIs and consumers, as well as pave the way for FIs to offer revenue-generating security-related software for PCs, browsers, and mobile devices.”

Selected Key Report Findings – Second Annual Antivirus, Browser, and Mobile Security Report

  • Key demographic information examining target audience adoption rates, including age, income levels, and ethnicity - and the surprising demographic group that has never heard of “malicious” software.
  • The layered approach to security that consumers can use – and FIs can provide – to prevent costly online and mobile fraud.
  • How FI-provided security solutions translate into increased revenues and higher customer retention rates.
  • Side-by-side review of critical features of mobile and browser security solutions and Man-In-The-Browser protection software.

About Javelin Strategy & Research

Javelin Strategy & Research is the leading provider of quantitative and qualitative research focused on the global financial services industry. Our extensive quantitative data and deep analyst experience enable us to forecast the direction of the financial services market and make recommendations that empower you and your business to succeed.


Javelin Strategy & Research
Crystal Mendoza, 925-225-9100 ext. 35


Javelin Strategy & Research
Crystal Mendoza, 925-225-9100 ext. 35