Pervasive Software Announces Pervasive TurboRush™ for Hive, Enabling Developers to Uncover Value in Big Data on Hadoop

Big Data Accelerator Increases Performance and Eliminates Inefficiencies

AUSTIN, Texas--()--Pervasive Software® Inc. (NASDAQ: PVSW), a global leader in cloud-based and on-premises data innovation, today announced Pervasive TurboRush™ for Hive, a product that makes Hive queries run faster on less hardware. Pervasive will be showing TurboRush for Hive at the Yahoo! Hadoop Summit 2011, taking place this Wednesday. Now available through an early access program, Pervasive TurboRush for Hive is the first in a series of big data accelerators currently being developed, all powered by Pervasive DataRush.

Hive is the data warehouse system built on top of Hadoop. Pervasive TurboRush for Hive accelerates Hive by using the Pervasive DataRush dataflow engine on the back end, providing faster execution of Hive programs without needing to modify any code. It provides the power of Pervasive DataRush parallelism to the full spectrum of SQL and Hive developers.

“Our Pervasive DataRush team continues to deliver powerful innovations to benefit the Hadoop ecosystem,” said Ray Newmark, vice president of sales and marketing for Pervasive DataRush. “Our engineers and our early access users have seen Hive acceleration of 2-4x using the Pervasive TurboRush accelerator. We look forward to extending this model to deliver out-of-the-box accelerators for other languages and frameworks as well. In addition, we’ll be making details available in the coming weeks about a community edition of Pervasive DataRush for Hadoop.”

“I am seeing more and more organizations turn to the Hadoop ecosystem to see what kind of practical strategies they can adopt for processing big data,” said David S. Linthicum, CTO of Blue Mountain Labs, and an internationally known cloud computing and SOA expert. “This is a promising offer to deliver enterprise-scale performance for Hive developers tackling big data challenges.”

“Pervasive TurboRush for Hive is exciting news for SQL analysts looking to discover trends, patterns and value in their Big Data on Hadoop. The faster their HIVE SQL queries perform, the faster their insights are achieved,” said Martin Hall, co-founder, chairman and executive vice president of corporate development at Karmasphere, Inc. “Our work with Pervasive is another important step in Karmasphere’s commitment to deliver products that help developers, analysts and business users unlock the power of Big Data on Hadoop and expand its use beyond IT departments.”

For more information on Pervasive TurboRush for Hive, and to participate in the early access program, visit

About Pervasive Software

Pervasive is a global data innovation leader, delivering software to manage, integrate and analyze data, in the cloud or on-premises, throughout the entire data lifecycle. Pervasive products deliver value to tens of thousands of customers worldwide, often embedded within partners’ software, with breakthrough performance, flexibility, reliability and return on investment. For additional information, go to

Cautionary Statement

This release may contain forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All forward-looking statements included in this document are based upon information available to Pervasive as of the date hereof, and Pervasive assumes no obligation to update any such forward-looking statement.

All Pervasive brand and product names are trademarks or registered trademarks of Pervasive Software Inc. in the United States and other countries. All other marks are the property of their respective owners.


Pervasive Software
Kim Daugherty, 512-231-6507

Release Summary

Pervasive Software today announced Pervasive TurboRush™ for Hive, a product that makes Hive queries run faster on less hardware.


Pervasive Software
Kim Daugherty, 512-231-6507