WESTMINSTER, Colo.--(BUSINESS WIRE)--Datalogix, the leader at integrating database marketing and digital media, has expanded its commitment to the automotive vertical with the hiring of Joe Kyriakoza. Most recently head of digital products for Jumpstart Automotive Group and Hachette Filipacchi, Joe previously managed Ford Motors’ digital media buying, and was the founding President of Detroit’s digital marketing association, 313 Digital.
As General Manager, DLX Automotive, Joe has full ownership of Datalogix' suite of audience and measurement solutions for the automotive industry, as well as Datalogix’ exclusive partnership with Polk Automotive.
“No one knows more about digital automotive marketing than Joe Kyriakoza,” said Eric Roza, President, Datalogix. “Datalogix is committed to advancing the state-of-the-art in digital segmentation and measurement for consumer marketers, and Joe is the perfect guy to lead this effort in the automotive space and to build out our Detroit office.”
"With the digital yardstick moving from driving clicks to driving sales, this is an exciting time for automotive marketing," said Kyriakoza. "Datalogix is already known as one of the smartest and most innovative companies in digital data and media. For OEMs and other automotive marketers, DLX’s ability to identify potential customers based on their purchasing experience is truly unique and just what the industry has been waiting for. I’m excited to lead the charge for such a game-changing opportunity”.
As Jumpstart Automotive Group’s first Detroit-based executive, Kyriakoza played an integral role in building the country’s largest digital automotive ad network, in executive sales and marketing roles. He has spent most of his career partnering with or working directly for automotive manufacturers to create integrated marketing strategies that build brands.
Joe is regularly featured as an expert on automotive marketing in the press and as a speaker and panelist at industry events. He was the first President of 313 Digital and is a board officer for the Detroit Advertising Association (DAA). Joe is also an active member of the IAB as part of the organization’s Data Council.
Datalogix is the leader at integrating database marketing and digital media. Our mission is to leverage the power of purchase-based audience targeting to drive measurable online and offline sales. We offer audience segmentation and integrated programs directly and through all leading digital media companies. Datalogix is based in Westminster, CO, with offices in New York, Boston and Chicago. Please visit us at www.datalogix.com.
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