Quova Releases More Granular IP Intelligence, Enables Marketers to Target a Specific Organization Type

New ‘User Type’ Data module fuels online marketing to specific businesses – hotels, universities, public wi-fi

MOUNTAIN VIEW, Calif.--()--Quova, a Neustar service and leading provider of high quality IP geolocation, today announced the release of a new data module to its existing editions (Silver, Bronze and Gold) available today, called ‘User Type’. ‘User Type’ data, which comprises up to four data fields, enables even more granularity in terms of knowing whether a user is logging on to the Internet from a business connection or a home connection. This is a significant step towards further characterizing the location of an Internet user. Knowing the place of connection provides actionable information that can be incorporated into business decisions.

“The number of possible applications for user type data are about as broad reaching as the number of IP addresses,” said Evelyn Dixon, Director Product Management, Quova. “For example, a user attempting to complete a financial transaction with behavior profile information indicating that they normally connect from home will raise an alert when the connection is made from a public space like an Internet cafe or library. A violation to free access rights, which are granted to educational institutions, can be detected by identifying individuals who are connecting from home, a business, a public space or any other non-educational organization.”

FOUR USER TYPE FIELDS

1. Home: Indicates whether the connection is made from a residence.

2. Organization Type: Classification of the type of organization for the place of connection. This field provides heterogeneous categories that are useful for gaining more information about the user. Over 40 different categories for industries are provided, including Insurance, Banking, Lodging, Dining, Government, Education, Recreation, Advertising and Telecommunication, to name a handful. As well, services include Internet Service Providers, Financial Aggregator Services, Travel Services, Internet Hosting Services, and more.

3. ISIC code: The associated International Standard Industrial Classification code, Rev. 4 of the organization type.

4. NAICS code: The associated North American Industry Classification System code, v2007 of the organization type.

AVAILABILITY

‘User Type’ data is immediately available in data file format and through GDS V7.0.1. It is offered as an ‘add-on’ to current subscriptions, regardless of which one users subscribe to currently.

ABOUT QUOVA

Quova provides high-quality, IP intelligence data. This data allows companies, large and small, to use detailed demographic and network characteristics to prevent fraud in online commerce; regulate online content (DRM) to stay compliant; and for marketers to localize content and analyze traffic. Quova is the only full-service IP geolocation provider with a team of analysts, customer technicians and developer advocates who add human IP to network IP to offer consultative services along with its data files. Quova is a Neustar service, based in Mountain View, California. www.quova.com

Contacts

Access PR for Quova
David Conner, 415-844-6233
dconner@accesspr.com

Contacts

Access PR for Quova
David Conner, 415-844-6233
dconner@accesspr.com