SAN FRANCISCO--(BUSINESS WIRE)--RadiumOne, the first digital ad network spanning across mobile, display and social and targeting audiences’ social connections in real-time with its proprietary ShareGraphTM technology, today announced the addition of three Advisory Board members and a Vice President of Marketing.
New Advisory Board members include:
- Amy Curtis-McIntyre, Old Navy Chief Marketing Officer: Curtis-McIntyre leads all aspects of marketing and brand management for Old Navy. She has a collective 20 years experience in building strong consumer brands. Prior to Old Navy, Amy was Senior Vice President, Marketing at Hyatt Hotels. Amy was a founding executive at JetBlue where she was instrumental in creating and building the JetBlue brand. During her tenure, JetBlue was named "Marketer of the Year" by AdvertisingAge.
- Eric Hadley, General Manager of Worldwide Marketing at Microsoft Bing: Hadley helped launch the new Microsoft search brand and brings deep experience in driving growth through utilizing direct response, brand and partnership marketing.
- Mark Middlemas, Managing Partner of Business Development at Universal McCann London: Middlemas joins RadiumOne’s board after having successfully delivered award-winning multi-media campaigns for some of Europe’s largest brand advertisers, including Coca-Cola GB, Bacardi-Martini, Xbox, Telegraph Media Group and MasterCard.
In addition, Doug Chavez joins RadiumOne’s Management team as Vice President of Marketing. Prior to RadiumOne Chavez was Director of Digital Marketing at Del Monte Foods. Under Doug’s leadership, Del Monte created a comprehensive consumer engagement strategy for its portfolio of iconic brands. Prior to Del Monte, Doug was Director of Ad Solutions at Yahoo!. Doug has more than 15 years of traditional and digital media leadership with brands such as McDonald’s, Milk-Bone, Kodak and Visa.
“The additions to our Advisory Board and Executive Team strengthen our deep ties with some of the top global brands," said Gurbaksh Chahal, CEO of RadiumOne. “And they’ll help us educate brands around the world about how RadiumOne’s ShareGraphTM is driving meaningful connections between brands and consumers on the Open Internet via real-time social connections.”
“As Director of Digital Marketing at Del Monte, I was always looking for ways to connect our brands with consumers online and in a social way. RadiumOne is the only company with a great solution to that problem and as soon as I realized that, I had to join,” added Doug Chavez, new Vice President of Marketing. “I’m excited to join the RadiumOne team.”
Since launching in 2010, more than 200 Fortune 500 brands have benefited from working with RadiumOne. Using its innovative ShareGraph™ technology, which analyzes how users communicate with their closest connections in-real time and targets those with close connections. As a result, advertisers achieve increased efficiency and access to audiences that legacy ad networks behavioral targeting miss.
Headquartered in San Francisco, RadiumOne has offices in New York, Boston, Chicago, Los Angeles, and London, with offices opening later this year in Paris and Sydney. RadiumOne has raised $33.5 million from Crosslink Capital, Adams Street Capital, Trinity Ventures, DFJ Esprit and Stanford University.
More information on RadiumOne can be found at www.radiumone.com.
RadiumOne is the first online ad network to leverage social data on the Web. Through leveraging social data on the Web, RadiumOne is able to identify relevant consumers that are aligned with a brand’s customer base, allowing brands to achieve unparalleled engagement and scale. RadiumOne was founded by online advertising pioneer Gurbaksh Chahal in 2009 and is based in San Francisco, CA.