SAN FRANCISCO--(BUSINESS WIRE)--Demandbase, Inc., a technology company providing business to business marketing performance-improvement solutions, today announced it has closed a $10 million round of financing to support accelerated growth of the company’s business identification technology, the Demandbase Real-Time ID Service. The round of funding was led by Sutter Hill Ventures, a leading venture firm with a 50 year track record of investing in technology based startups, and included participation by existing investors Sigma Partners, Altos Ventures, and Adobe Systems (NASDAQ:ADBE). The funds will support the rapid adoption of the technology by large enterprises and partners, and further expansion of the data network globally.
“Demandbase is creating what we believe will be the foundation for the next generation of business to business marketing and personalization on the web,” said Greg Sands from Sutter Hill Ventures. “Their proprietary technology which has created a unique global database that grows though a network effect, and a variety of high ROI applications useful to companies from the Fortune 1000 to small businesses, sets the stage for a very significant market opportunity.”
Leading business marketers are leveraging Demandbase’s Real Time ID service to deliver more targeted web experiences for their business audience and a higher ROI from their sales and marketing programs because they know the identity of companies visiting their web site. Common applications of the identification service include the ability to shorten or eliminate forms to improve lead generation, target messages or content by company size or industry, and enhance site analytics to measure behavior by industry segment or specific named account.
“Businesses are engaging online more than ever before and the vast majority of B2B sales start with, end, or continue due to some type of online interaction. Customers are relying on us to transform their static web sites to real time engagement and conversion platforms,” said Chris Golec, CEO of Demandbase. “The investment from Sutter Hill and our existing investors will help make this shared vision a reality”.
The Demandbase Real-Time ID Service is built on its Business Resolution Platform, a cloud-based business data network and correlation platform that maps over 1 billion IP addresses to millions of global companies, accurately identifying business web traffic without using cookies, and delivering that information in real-time to drive better website engagement and overall conversion.
Demandbase is a technology company that enables B2B marketers to improve marketing conversions and turn web traffic into sales. Demandbase’s solutions leverage its proprietary Business Resolution Platform, including real-time identification of the formerly anonymous companies visiting a web site, and unique analytics to make customer or prospect interactions more effective, resulting in increased conversion rates and lower cost of sales. Demandbase works as a standalone service or integrated with other sales and marketing technologies to give them new intelligence about their web visitors, and improve overall campaign performance. Founded in 2006 and used by more than 1,000 companies, Demandbase is headquartered in San Francisco, California, and funded by Adobe Systems. For more information, visit http://www.demandbase.com.
About Sutter Hill
Sutter Hill Ventures is a venture capital firm that finances technology-based start-up and early-stage companies that pioneer products or services in growth markets, especially those in information technology and health care. Founded in 1964, it is one of Silicon Valley's original venture capital firms. Some of the companies backed by Sutter Hill include: Network Appliance, Legato, Data Domain, Alteon, Linear Technology, nVidia, BroadVision, Shutterfly and QuinStreet. For more information about Sutter Hill Ventures, please visit www.shv.com.
About Altos Ventures
Altos Ventures is a first-stage venture capital firm focused on leading investments in emerging technology companies with the goal of building market leaders. Since 1996, the Altos Ventures team has worked closely with talented entrepreneurs to build companies that have generated more than $1 billion in revenue. Altos manages $200 million in dedicated first-stage capital on behalf of leading endowment, fund-of-funds, financial and family office investors based in the United States and Asia. Altos Ventures is based in Menlo Park, California. Additional information is available at www.altosventures.com.
About Sigma Partners
Founded in 1984, Sigma Partners is a leading early-stage venture capital firm. The Sigma team uses their deep operational experience to provide entrepreneurs with practical strategic counsel through every phase of company growth. With over $2 billion under management and bicoastal offices, Sigma invests in innovative technology startups across the United States. The team is currently investing Sigma Fund 8, a $500 million fund raised in 2007. Market leading companies in which Sigma has invested include Atria, Cascade, Clarify, EqualLogic, Fortify Software, Initiate Systems, Internet Security Systems, KACE Networks, KLA-Tencor, Ocel, Verifone, Vermeer and Vignette. For more information, please visit http://www.sigmapartners.com.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.