PLEASANTON, Calif.--(BUSINESS WIRE)--As the global pharmaceutical and biotechnology industries intensify their multichannel marketing and selling efforts, Veeva Systems is investing to remain the chosen partner for CRM solutions. Today, the company announced the addition of Paul Shawah as the Vice President of Multichannel Strategy. In this role, Shawah will lead the company’s efforts in closed loop marketing (CLM), eDetailing, alternative sampling, customer portals, and call centers.
Shawah brings more than 15 years of experience in developing and delivering innovative technology solutions for the life sciences industry. Prior to joining Veeva, he served as vice president of the SAP Life Sciences Business Unit, where he managed global strategy and product direction for all SAP solutions developed and marketed into the life sciences industry. Shawah also held various senior product marketing and sales leadership roles at Siebel Systems and Proscape, while each of those companies was leading the Pharma CRM and CLM markets, respectively.
“Paul was instrumental in creating, selling, and implementing some of the pharmaceutical industry's largest CLM deployments, and this experience gives him the unique ability to look at CLM as one component of an overall multichannel marketing strategy,” explained Matt Wallach, chief strategy officer and founder at Veeva Systems. “Plus, he is one of the best and brightest in this industry, so I am personally thrilled to have him on the Veeva team.”
Today, Veeva has several multichannel product offerings. iRep is the first integrated Pharma CRM and CLM solution designed for the Apple iPad, and has gained tremendous traction since its announcement earlier this year. Additionally, Veeva CRM is built on the Force.com platform, allowing Veeva customers to seamlessly deploy Salesforce.com’s Service Cloud applications for call centers, customer portals, and collaboration within their Veeva environments.
“The speed at which Veeva has become the leader in the Pharma CRM market is staggering,” said Paul Shawah. “I look forward at the opportunity to extend such unprecedented market leadership into CLM and other important aspects of pharmaceutical sales and marketing with pioneering new solutions like iRep 2.”
About Veeva iRep
iRep is the first integrated Pharma CRM and CLM solution designed for the Apple iPad. Veeva completely redesigned its market leading, cloud-based Pharma CRM application to leverage many strengths of the Apple iPad, such as the ‘instant on’ feature, increased battery life, and improved usability. Built-in closed loop marketing functionality also enables iRep users to leverage the iPad’s renowned beautiful presentation of multimedia content while seamlessly aligning sales and marketing strategies.
About Veeva Systems
Veeva Systems is the leader in cloud-based business solutions for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has over 60 customers, ranging from the world’s largest pharmaceutical companies to emerging biotechs. Founded in 2007, Veeva is a privately held company headquartered in the San Francisco Bay Area, with offices in Philadelphia, Barcelona, Beijing, Shanghai, and Tokyo. For more information, visit www.veevasystems.com.
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