LANGHORNE, Pa.--(BUSINESS WIRE)--MTI Information Technologies today announced the appointment of Allison Tittle as Director, Strategic Services. In her new role, Tittle is responsible for the overall management of client relationships and providing strategic guidance for Professional Relationship Marketing programs. MTI works as a strategic partner to offer experience and innovation in a perfect blend as a trusted PRM partner.
According to MTI’s SVP of Strategic Services, Jim Neumann, “Allison is a talented senior marketing and communications professional who commands a wide range of capabilities. Using her experience in preference-based, multi-channel marketing programs, Allison will be extremely effective in identifying and developing ways for MTI to help our clients maximize their promotional budgets and strengthen the connection with their customers.”
Prior to joining MTI, Tittle served as Senior Marketing manager at Medi-Media Animal Health, where she developed and launched direct-to-consumer marketing programs for leading animal health manufacturers. Earlier, she was with Saatchi & Saatchi Healthcare Innovations working as an Account Supervisor for healthcare clients such as Sanofi Aventis and CSL Behring.
Tittle earned a post-graduate degree in Art History from the University of St. Andrews in Scotland and her B.A. in Art History from Kenyon College. She is a member and participating mentor of the Healthcare Women’s Business Association.
Development of Professional Relationship Marketing Programs reaching each targeted HCP using our proprietary preference based channel and behavior data orchestrated through our DCS System, results in the most effective and efficient use of available resources. To contact an MTI representative, please call our Information Center at 267-569-2490 or via e-mail at: email@example.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6711705&lang=en