Maximizing the ROMI of Press Releases Scheduled as Business Wire’s FREE Webinar in May

Maximizing your press release measurement efforts and minding your mobile manners scheduled as FREE upcoming Business Wire webinars

Laura Sturaitis, Executive Vice President, Media Services & Product Strategy, Business Wire (Photo: Business Wire)

NEW YORK--()--How to prepare your press release to maximize it for measurement and best return on your investment of time and money will be the topic of Business Wire’s FREE webinar in May. The session will provide an overview of trends, tips and tools for prepping your press release to increase effectiveness in achieving communications goals.

Business Wire’s Maria Van Wambeke and Laura Sturaitis will lead the discussion. Both have been intricately involved in crafting recent upgrades to Business Wire’s measurement dashboard.

“We’ll be sharing what we learned in the measurement upgrades regarding making press releases more effective,” says Sturaitis. “Attendees will take away concrete tips on press release writing and distribution as well as deciphering the buzz around measurement in general.”

Business Wire’s educational webinar series launched in 2007 and has since enlightened thousands of professional communicators, garnering three awards from the Society for New Communications Research.

Details and registration for upcoming webinars follow.

Wednesday, May 18, 2011
Maximizing Your Measurement: Clocking the ROMI of Your Press Release
10 AM Pacific/ noon Central / 1PM Eastern


Lots of buzz--but no consensus--abounds on who has influence, what should be valued, when a campaign has started and ended, where to focus PR efforts and how press releases should be measured, tracked and reported. We all want to know: "did it work?” Join us for this lively session on clocking the return on marketing investment of your press releases.

Maria Van Wambeke, Director, Product Development & Integration, Business Wire

Laura Sturaitis, Executive Vice President, Media Services & Product Strategy, Business Wire

Wednesday, June 22, 2011
Minding Your Mobile Manners: Etiquette Tips for the Digital Age
10 a.m. Pacific / Noon Central/ 1 p.m. Eastern


Ever wonder if it's acceptable to friend a colleague on Facebook or tweet or text during a meeting? Etiquette expert and author Anna Post of The Emily Post Institute, joins us to discuss minding your mobile manners.

Anna Post, Author and etiquette expert

Monika Maeckle, Vice President New Media, Business Wire

Send in your "netiquette" questions for in advance to

More resources are available at the Business Wire webinar archive, or at All Things Press Release.

Press Releases and Twitter: What to Expect When You Tweet Your Press Release

Xtensible Business Reporting Language: What You Need to Know about XBRL

How to Build a Better Online Newsroom

Beginner’s Guide to Search Engine Optimization for Your Press Release

About Business Wire

Business Wire, a Berkshire Hathaway company, celebrates its 50th anniversary in 2011 as the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 32 bureaus worldwide, Business Wire offers local service and global reach.

Learn more at and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.

Photos/Multimedia Gallery Available:


Business Wire
Monika Maeckle, Vice President New Media

Release Summary

Business Wire's award-winning webinar series schedule for May, 2011.


Business Wire
Monika Maeckle, Vice President New Media