New Study Shows Increasing Preference for Avocados as a Breakfast Food

Nutrition, Variety and Alternative to High Saturated Fats Driving Morning Consumption

LOS ANGELES--()--Move over, bacon and eggs. A new study commissioned by Avocados from Mexico revealed that one third of Californians already enjoy avocados for breakfast and an additional 53 percent would like to try avocados for breakfast because they are fresh and nutritious, add variety to breakfast and provide a heart-healthy alternative to saturated fats in butter and cheese. The survey polled adults, ages 18 to 64, in three states: California, Texas and Pennsylvania.

“Fresh and nutritious” was at the top of the list with 99 percent of Californians citing this as their motivation to enjoy avocados for breakfast. Ranked closely behind were “great taste” (98 percent), “adding variety to breakfast” (97 percent), a “heart-healthy alternative to saturated fat in butter and cheese” (92 percent). Rounding out the rest of the responses were that “other people in my home like the way they taste” (83 percent), avocados “help keep you full” (74 percent), they are a “good value” (75 percent) and lastly, avocados are a good “alternative to dairy products” (40 percent).

“We already know that avocados are a popular choice for dinner,” noted Emiliano Escobedo, Marketing Director for Avocados from Mexico. “Our survey found that 86 percent of Californians already consume avocados as part of their evening meal. As more men and women discover how versatile avocados are, we expect that they will become even more popular for breakfast.”

Can I Have a Schmear of Avocado on My Bagel Please?

Always experimental, Californians report a wide range of ways they already enjoy avocados for breakfast, including:

  • With eggs (80 percent)
  • Inside a wrap, burrito or breakfast sandwich (65 percent)
  • On bread, toast or a bagel (53 percent)
  • On a tortilla (51 percent)
  • Pure, by itself (46 percent)
  • On a cracker (16 percent)
  • In a smoothie (11 percent)

Health-related messages came up at the top of reasons why Californians would increase avocado consumption at breakfast, which include:

  • Avocados are a heart-healthy alternative to the saturated fat in butter and cheese (76%)
  • There are fast and easy recipes for how to use avocados for breakfast (71%)
  • Avocados are fresh and nutritious (76%)
  • Avocados have zero cholesterol (69%)
  • Avocados are a healthy alternative to dairy products (67%)
  • Avocados are filling (60%)

Avocados from Mexico deliver healthy unsaturated fats that leave you feeling full for longer. Avocados are versatile, with their rich, velvety flavor complimenting an array of breakfast favorites like omelets, sandwiches and smoothies and serving as a spread on wraps, bagels or toast.

Avocados originated in Mexico, where their cultivation has been perfected over generations. Central Mexico’s sun-drenched climate, fertile, rich soil and abundant rainfall combine to create a naturally creamy Hass avocado, prized by chefs as the world’s finest. Mexico is the world leader in growing, exporting and consuming avocados as well as the only place in the world where a single avocado tree blooms naturally up to four times a year, resulting in a creamy and fresh tasting avocado that’s in season year round. For more information, visit

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Survey Methodology

An online survey was administered by independent research firm Koski Research in March 2011. The survey was administered to a representative sample of 400 people who have purchased avocados to eat at home in the past three months in each of the states of California, Texas, and Pennsylvania. The margin of error for the sample in each state -/+5%.


Lewis & Neale (division of CRT/tanaka)
Sara Dunaj, 310-659-5380


Lewis & Neale (division of CRT/tanaka)
Sara Dunaj, 310-659-5380