BISSELL Homecare Selects VMT’s Velocity® to Drive their Demand Sensing and Analytics Strategy

ANN ARBOR, Mich.--()--Vendor Managed Technologies, Inc. (VMT), a leading provider of enterprise Demand Signal Repository (DSR) and Analytics solutions for the consumer products industry, today announced that BISSELL Homecare, Inc. (“BISSELL”) has selected its Velocity® Solution Suite. With VMT’s award-winning Velocity® Demand Signal Repository (DSR) leveraging Microsoft® SQL Server 2008, BISSELL will be better positioned to increase product performance and inventory visibility from the time of shipment through consumer purchase.

Tom Mrozinski, ITS Project Manager, stated that "BISSELL selected VMT’s Velocity on the Microsoft software platform to facilitate a single view of our customers across all departments including Category Management, Finance, Marketing, Sales and Demand Planning."

"VMT’s seventeen year history enabling suppliers to leverage demand and inventory data has uniquely positioned us to accelerate finance, marketing, sales and demand forecasting efforts," said Jennifer Beckett, Vice President of Sales and Marketing at VMT. "We are excited to support industry leaders, like BISSELL, in becoming more consumer-centric and appreciate their commitment to partner with VMT."

Want to learn more? Contact VMT’s Velocity team at or check out


A 135-year-old company, Grand Rapids-based BISSELL Homecare, Inc., is the top-selling brand in floor care appliances in North America* with an expanding presence worldwide. As an innovator of cleaning products, BISSELL produces and sells vacuums, sweepers, deep-cleaning machines, bare floor cleaners and cleaning formulas at retail locations across the globe. The company is in its fourth generation of family leadership.

*based on NPD sales data

About Vendor Managed Technologies, Inc. (VMT)

Through its flagship Velocity® Solution Suite, VMT enables consumer goods manufacturers to become consumer–centric in their category management, sales, marketing, merchandising, trade promotion, demand planning and replenishment strategies.

For over 17 years, VMT has equipped consumer goods manufacturers with best-in-class demand signal repository (DSR) and business intelligence solutions. Velocity cleanses, harmonizes and integrates store-level POS with third-party and internal data to provide end users with best practice analytics and processes geared towards maximizing sell-through and profitability across their retail and distribution accounts. Velocity® provides harmonization adaptors for over 200 retailers and distributors covering all classes of trades and geographies.

For more information, please visit


Vendor Managed Technologies, Inc.
Jennifer Beckett, (734) 426-2300

Release Summary

Velocity chosen as core Demand Signal Repository (DSR) and Business Intelligence Solution by BISSELL Homecare, Inc.


Vendor Managed Technologies, Inc.
Jennifer Beckett, (734) 426-2300