LOS ANGELES--(BUSINESS WIRE)--TreatFeed announced today the beta availability of its innovative, multi-level marketing (MLM) driven shopping application. The company provides its members a way to benefit from their ‘word of mouth’ recommendations and turn them into valuable rewards using its patent-pending Social Tree™ model. TreatFeed is developing the first monetization layer of the social graph by using its inherent network effect to help members grow a multi-level, conversational network, or Social Tree. Members earn rewards for their activities and for the ongoing transactions of the people in their network, earning points which can be redeemed for products, exclusive offers and even converted into cash. The application enables consumers and publishers alike to harness the economic power of their social influence and be rewarded for the ‘virality’ they initiate through their voice. The company also announced today a series A investment from Norwest Venture Partners (NVP) and the addition of two new NVP board members.
Headquartered in Los Angeles, TreatFeed is the second social-commerce business from Lagovent Group Partners Brett Markinson and Konstantin Glasmacher, founders of HauteLook. “Your recommendations and personal endorsements are extremely valuable. We have built the first monetization system that helps you and your friends turn the sharing you’re already doing into financial rewards in a fun and engaging way,” said Brett Markinson, CEO. “We’re creating a community for consumers to capitalize on their social influence and be rightfully rewarded for sharing through our gamified shopping application.”
Consumer Benefits - Be Rewarded for Your Social Influence
The Social Tree™ commercializes ‘word of mouth’ marketing, helping members turn their enthusiasm for sharing deal and product information into redeemable points that grow exponentially as their friends share too. This personalized and contextualized sharing is a powerful marketing force, one that TreatFeed aims to help its members capture as a community at large. Users will be able to develop and grow their ‘word of mouth’ networks by inviting friends into the Social Tree community, effectively creating an organic, peer-to-peer affiliate network. By unifying the ‘word of mouth’ marketing power of the community, TreatFeed will be able to redistribute sales commissions and tangible rewards to the actual people who deserve them.
Publisher Benefits – Realize the True Value of your Audience and Editorial Voice
The Social Tree model represents a smarter and more profitable way for publishers to monetize their editorial voice. Advertisers currently market to a publisher’s audience for a short time yet own the customer thereafter, as opposed to sharing the customer with the publisher over time. TreatFeed’s Social Tree enables publishers to monetize their audience and the network effect of each member’s social influence, and does not require the consumer to return through the publisher’s website.
The company also announced today that it has raised $5.4 million in venture capital funding led by Norwest Venture Partners (NVP). As a part of the funding, NVP General Partner Josh Goldman and Partner Tim Chang have joined TreatFeed’s board of directors. According to Josh Goldman, “TreatFeed is leading the convergence of e-commerce, gaming and the deal economy and is creating a service that is incredibly compelling for consumers and retailers alike. Consumers are already sharing deals on social networks, and TreatFeed has found a way to tap into this trend, rewarding users for their influence and activity. This is the first of a new generation of engaging, social commerce platforms, and we’re proud to be associated with this top-notch team of innovators.”
TreatFeed Social Media
- Website: www.treatfeed.com
- Twitter: @treatfeed
- Facebook: http://www.facebook.com/#!/pages/TreatFeed/308537448578
TreatFeed is the first MLM-driven shopping application that provides its members a way to benefit from their ‘word of mouth’. TreatFeed’s Social Tree™ commercializes ‘word of mouth’ marketing, helping members turn their enthusiasm for sharing deal and product information into redeemable rewards that grow exponentially as their friends share too. Headquartered in Los Angeles, TreatFeed is the second social-commerce business from Lagovent, founders of HauteLook, and is privately held and venture backed. For more information or to join, please visit www.treatfeed.com.