Toyota Boshoku Makes Its Debut at the Auto Shanghai

- Toyota Boshoku Introduces a full line up of automotive interior products and auto parts produced and sold in China -

Photo 1: Rear seats of the Lexus LS (Photo: Business Wire)

Shanghai International Automobile Industry Exhibition
Booth:W5 C061

SHANGHAI--()--Toyota Boshoku (TOKYO:3116) is proud to announce its first appearance in the "The 14th Shanghai International Automobile Industry Exhibition (Auto Shanghai 2011)," held from April 19th to April 28th, 2011. This event will mark Toyota Boshoku's first time having an exhibit in the show, where it will display the full line up of automotive interior components and automotive parts it produces and sells in China. Also, an easy-to-understand introduction of its biotechnology products using Kenaf*1 will be given.

Main highlights

1)   Try out a large variety of seats for 6 different car models*2 which Toyota Boshoku produces in China, as well as the premier luxury rear seats of the Lexus LS, and experience the comfort of sitting in these seats for yourself. (Photo 1)
2) See a varied lineup of products for the car model based on the Toyota Crown, which Toyota Boshoku is proud to be a part of, from the seats, ceiling and door trim which make up the passenger cabin, to the filtration and power train components*3. There is also a detailed product introduction corner, set up with a touch panel.
3) Try the driving simulator equipped with an accelerator, brakes, and steering wheel, where you can feel the comfortable feel of being at the wheel while sitting in the driver's seat of the Lexus CT200hl. (Photo 2)

 

 

                                                           

*1: An annual grass of the Malvaceae family which grows quickly and has superior photosynthetic capacity.

*2: Crown, Reiz, Corolla, RAV4, Landcruiser Prado, Highlander

*3: Generic term for parts surrounding the filter and engine (Oil filter, cabin air filter, air filter, air induction system, plastic intake manifold, engine cover, etc.

Mr. Fumitaka Ito, Representative of Toyota Boshoku (China) Co., Ltd., made the following remarks about the upcoming display: "The rapid growth of China's automotive market has been an eye-opener, and I recognize that this market is extremely important to the Toyota Boshoku group. I am very pleased that we are able to have an exhibit at China's international auto show. I would like our company to continue serving the Chinese market and its growth and development."

Introduction of main display items

1)   Automotive Seating
Lexus LS, Crown, Reiz, RAV4, Prado, Highlander
2) Interior Products
i) Enhanced heat-resistant door trim base material made from Kenaf and polylactic acid
ii) Introduction of the Kenaf approach using images and panels
iii) Floor carpet, molded headliner, door trim, silencer, pillar garnish, leather-trimmed instrument panels, over head console, etc.
3) Filtration and Power Train Products
Oil filter, air filter, cabin air filter, automatic transmission fluid filter, plastic intake manifold, plastic cylinder head covers, etc.
4) Fiber and Exterior Products
Seat fabric, low friction seatbelt webbing, service bumper, etc.
 

About Toyota Boshoku (China) group

The Toyota Boshoku has invested 1 Billion Yuan (14 Billion Yen) in its 13 production plants in China, and manufactures automotive interior systems, filtration and power train components to be installed in Toyota cars. At the end of January 2011, it had 8000 employees. The Toyota Boshoku (China) group, and its individual affiliate companies produce the following items.

1.   Toyota Boshoku (China) Co,. Ltd.   China area management: Seating and interiors
2. Changchun Faway Toyota Boshuku Auto Parts Co.,Ltd. Seating and interiors
3. Tianjin Intex Auto Parts Co., Ltd. Seating and interiors
4. Tianjin Huafeng Auto Decoration Co. Ltd. Seating and interiors
5. Tianjin Fengai Auto Seat Parts Co. Ltd. Press part for using with seating
6. Tianjin Toyota Boshoku Automotive Parts Co., Ltd. Filtration and power train components
7. Shanghai Toyota Boshoku Automotive Parts Co., Ltd. Seatbelt webbing and interiors
8. Kunshan Toyota Boshoku Automotive Parts Co., Ltd. Door trim and interiors
9. Ningbo Yaleke Automobile Part Co. Ltd. Seat covers
10. Chengdu Boshoku Automotive Parts Co., Ltd. Seating and interiors
11. Guangzhou Intex Auto Parts Co., Ltd. Seating and interiors
12. Fengai (Guangzhou) Automotive Seat Parts Co. Ltd. Press parts for use with seating
13. Toyota Boshoku Foshan Co., Ltd. Filtration and power train components

For more information, please visit the Toyota Boshoku (China) website: http://www.toyota-boshoku-china.com/

About Toyota Boshoku group

Toyota Boshoku group, is one of the world's premium interior systems suppliers and filter manufacturers, develops and produces interior products, filtration and power train components at its 86 production facilities all over the world. During the fiscal period ending in March of 2010 Toyota Boshoku had sales of 953.7 billion yen (consolidated), and operating profit of 25.1 billion yen, positioning it as the third largest interior manufacturer in the world, and the largest in Japan (according to internal company studies).

For more information, please visit the Toyota Boshoku website: http://www.toyota-boshoku.co.jp/

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6678617&lang=en

Contacts

Toyota Boshoku Corporation
Public Affairs Div.
Tel: +81-566-26-0301
Fax: +81-566-26-7833

Contacts

Toyota Boshoku Corporation
Public Affairs Div.
Tel: +81-566-26-0301
Fax: +81-566-26-7833