ANAHEIM, Calif.--(BUSINESS WIRE)--Making an extra effort in delivering full customer satisfaction, Anaheim-based mortgage and consumer lender CashCall (www.cashcall.com) has secured an ‘A’ rating from the Los Angeles Chapter of the Better Business Bureau. The Better Business Bureau, or BBB, founded in 1912, gathers and reports information on business reliability and ethical business practices. The BBB characterized CashCall’s “A” rating as “an extremely high rating.” Very few businesses and a miniscule number of lenders can boast of an A rating from the BBB.
While other lenders and bank have experienced a variety of problems with their customers over the past few years because of the recession and the credit crisis, CashCall has addressed this challenge by handling consumer inquiries in a fast, efficient manner and by doing everything possible to keep its customers satisfied.
CashCall’s president and CEO, J. Paul Reddam, understands the demands of a successful lending operation. “In today’s lending climate, we must deliver beyond the customers’ expectations. We have expedited the loan process in both our lending channels. Additionally, our mortgage customers are able to fund their refinance or purchase transactions with rates envied by the industry,” according to Mr. Reddam.
CashCall’s mortgage division is also unique because no application fees or appraisal fees are collected. “We are so confident in our ability to deliver what we promote; CashCall does not charge upfront or cancellation fees,” Reddam said. “We do our job well and do not need to trap our clients with these fees. Our increase in business and daily flow of unsolicited testimonials supports our strategy."
The BBB has been advertised as a reliable reference source for consumers looking for loans. Online publisher eHow.com (Money) instructs their viewers, “Good lenders can be found by asking family and friends, local real estate brokerages, and consulting the Better Business Bureau… Look up the lender’s rating.” The BBB publishes Standards for Trust for businesses that include “Build Trust, Advertise Honestly, Tell the Truth, Be Transparent, Honor Promises, Be Responsive, Safeguard Privacy, and Embody Integrity.” The BBB uses these standards when evaluating businesses.
CashCall has dedicated staff that addresses any consumer inquiries and immediately works with the Better Business Bureau in an effort to resolve any disputes when they occur. “At our funding volume, it is difficult to earn an ‘A’ and we work hard to protect this rating,” said Ron Radziminsky, senior vice president of Mortgage Operations. “We know that the public’s trust is instrumental in our success.”
About CashCall, Inc.
Anaheim, Calif.-based CashCall, Inc. is a pioneer in the mortgage and consumer lending businesses. Founded in 2003, CashCall has simplified the mortgage loan process and shortened funding time in the consumer lending industry. CashCall’s culture is fast-paced and friendly, specializing in closing loans quickly through phone and online channels. For more information, visit the company’s website at http://www.cashcall.com.