FOOTHILL RANCH, Calif.--(BUSINESS WIRE)--Oakley, Inc. today announced the opening of a new Oakley Store in New York’s Times Square. Debuting in early April, the store will showcase the latest style creations and performance innovations that enrich the Oakley heritage of design excellence.
“More than just a destination, Times Square is an experience, and we are thrilled to be part of it,” said Erik Searles, Vice President of Oakley Retail. “As a launch point for product innovation and a home of the chic and sophisticated, Times Square is an ideal venue for the cutting-edge technology and leading-edge style of Oakley. An estimated 26 million visitors each year are drawn there by the excitement of possibility, and there is a perfect synergy with what our icon represents,” Searles concluded.
Many of the world’s greatest athletes have made Oakley style their own, harmonizing it with their personal taste by taking advantage of the Oakley Custom Program. This will be a prominent feature of the Times Square store, thanks to the addition of an Oakley Custom bar that will give customers the opportunity to create their own renditions of Oakley eyewear and goggles. An onsite etching machine will allow them to personalize their designs with engraving.
Oakley has earned worldwide acclaim for seamlessly blending form and function, and the store will feature the newest fashions and technologies from the Perform Beautifully collection made for active women. Golfers will have access to the latest styles and the best innovations for performance and comfort because the outlet will carry a full selection of Oakley’s renowned golf apparel and footwear.
Oakley Stores give customers a unique opportunity to preview new generations of Oakley inventions, and the Times Square location will feature debut introductions. This includes the company’s new Fast Jacket™ sunglass with SwitchLock™ Technology that makes lens changing quick, easy and hassle-free.
The grand opening will begin with a media event on April 7th. This will be followed by an all-day customer event on April 9th, highlighted by hourly giveaways. Details will be released via Oakley Twitter. Oakley R&D will be onsite to demonstrate the superiority of the company’s performance optics. Additional in-store events are scheduled for the year, including Fashion’s Night Out in September.
The stores provide a vital link between Oakley and its customers while augmenting the company’s valued retail partnerships around the world. They serve all retail channels by educating customers and fueling excitement about Oakley innovation and style.
Located in the Manhattan borough of New York City, Times Square is a major commercial intersection at the junction of Broadway and Seventh Avenue. It stretches from West 42nd to West 47th Streets and offers a wide range of premium retail outlets, theater entertainment and much more, lit by dazzling neon and fueled by the excitement of visitors from all over the globe.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.