A New Photography Book, iPhone Obsessed by Dan Marcolina, is One of the First Truly Interactive Books

The book is a unique blending of three technologies from Apple, Microsoft and Adobe that enhances and extends the readers book experience

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Microsoft Tag Demo Video: See how the Microsoft Tag system works with the book (Video: Business Wire)

AMBLER, Pa.--()--iPhone Obsessed, Photo Editing Experiments with Apps, Just released from Peachpit Press is part inspiration and part how-to, the book is filled with eye-popping images and coverage of over 47 of the best iPhone photo applications.

The Apple iPhone with its built in camera and App processing opens a new era of photographic expression.

iPhone Obsessed shows readers how to harness that creative potential. Marcolina explains his unique techniques on combining app effects such as blurs and vignettes, high dynamic range, film looks, and painting to turn snapshots into statements. You not only learn some advanced techniques on integrating Adobe Illustrator and Adobe Photoshop but also how to think about image taking on the mobile device.

Over 125 creative app recipes for the new generation of mobile image makers using the iPhone. Plus a carefully sifted compendium of over 45 of the most useful and sometimes unexpected photography app recommendations and reviews. Available everywhere NOW. See the books microsite here

The New Microsoft Tag lets readers see beyond the surface.

The first book of its kind to deeply integrate the use of Microsoft tag and the iPhone to enhance and extend the readers experience.

When scanning one of the 75 tags printed in the book with the free iPhone Tag Reader (http://gettag.mobi) up pops full screen video clips of the author giving app overviews and step-by-step image tutorials along with links to many other resources and surprises. All custom designed for this book in the mobile format. Works with iPhones 3gs or higher and iPad2. See it work Here

We’re excited that iPhone Obsessed is using Tag to engage with readers in a deeper and more interactive way,” said Bill McQuain, director of Tag Product Management at Microsoft Corp. “Microsoft Tag makes the world around you clickable, and now with the scan of Tag, readers will get a richer, more enhanced experience from the pages of the book.”

The New Adobe Digital Publishing Suite brings an enhanced book experience to the iPad.

iPhone Obsessed is also one of the first printed books to release an iPad Companion Edition authored with Adobe's new Digital Publishing Suite. In April Marcolina Slate LLC plans to release a enhanced interactive iPad companion to extend the information in the printed book. With over 25 brand new image recipes and 35 app reviews this first Edition will have pop-up video tutorials on some of the unexplained images from the (printed) book and many new images. Other surprises include free downloadable image textures and in-app links to flickr galleries and related iPhone accessories. See an overview presentation here

Dan Marcolina chose Adobe’s new Digital Publishing Suite to create the iPad Companion edition of his new book iPhone Obsessed, because he understands the power of truly engaging his readers. Aimed at photographers using the iPhone and iPad tablets, the iPad Companion edition features image recipes, app reviews, and more – all in an interactive format tailored specifically for tablets. Adobe’s Digital Publishing Suite gives Dan the ability to supplement his core content with video, audio, and interactivity, and empower today’s new generation of mobile image makers.”

-Stephen Hart, Senior Publishing Consultant, Adobe Systems Inc.

Book Testimonials

"Some incredible images and very inventive processes. This book is full of useful and unexpected creative solutions. It inspired me to download some of the apps and use Dan’s tips and techniques!"

Russell Brown, Adobe Systems

"Just received my copy of iPhone Obsessed by Dan Marcolina. If you use your iPhone as a camera, you MUST get this book!"

Joel Heffner, iPhone Life Magazine

"iPhone Obsessed is a really nice book of unexpected imagery combined with very cool use of technology. The author took the use of 2D bar code to a new level by pairing each scan with custom micro-sites designed to work within the mobile format. In several cases he has integrated our SlideRocket presentation platform in ways we have never seen, making the reading experience seamlessly integrated with the virtual experience."

Chuck Dietrich, CEO SlideRocket

Book now available for review and purchase at amazon.com

About The Author

Design, writing, illustration, interactive and video production by obsessed photographer/designer Dan Marcolina who sifts through the app store 3 times a day and creates new images while standing in line at the grocery store!

Known for his award-winning print, web, and video work through Marcolina Design Inc., Dan's images have appeared in juried shows and dozens of publications worldwide. His obsession with iPhone images has reinvigorated his love for both photography and visual experimentation. And now Marcolina Design Introduces Marcolina Slate LLC. All that we have learned in print, interactive and video comes down to this. Unique publication solutions for iPad and Android Slate devices. Immersive Books, Engaging Advertising, Memorable Sales Aids and Living Catalogs. Our first iPad publication has been downloaded over 20,000 times you can get it here in iTunes.

About Peachpit

Berkeley-based Peachpit has been publishing the industry’s best-selling books on the latest in photography, graphic design, Web design and development, digital video, digital lifestyle, and general Mac computing since 1986. Its award-winning books, ebooks, videos and applications feature step-by-step explanations, time-saving techniques, savvy insider tips, and expert advice for computer users of all experience levels. It is the home of the internationally recognized Visual QuickStart Guide series, the design imprint New Riders and its acclaimed Voices That Matter series, Adobe Press, Apple Pro Training Series, and Apple Training Series, and is the publishing partner for Kelby Training/NAPP and others. Peachpit is part of Pearson (NYSE: PSO), the international media company. Pearson’s primary operations also include the Financial Times Group and the Penguin Group. Learn more at www.peachpit.com and www.pearson.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6655717&lang=en


Book Overview Video
Tour the books key features in this brief fly over video
Download it here http://vimeo.com/20341750


Microsoft Tag Demo Video
See how the Microsoft Tag system works with the book.
Download it here http://vimeo.com/21304412

Contacts

Marcolina Design Inc.
Marcolina Slate LLC
Dan Marcolina, 215-653-7000
order@marcolina.com
www.marcolina.com
www.marcolinaslate.com

Release Summary

A new photography book, iPhone Obsessed by Dan Marcolina is truly interactive

Contacts

Marcolina Design Inc.
Marcolina Slate LLC
Dan Marcolina, 215-653-7000
order@marcolina.com
www.marcolina.com
www.marcolinaslate.com