COCONUT CREEK, Fla.--(BUSINESS WIRE)--When Branding Brand, a mobile commerce design and development company, needed a way to measure and monitor the performance of its mobile websites, it turned to the DéjàClick Mobile Monitoring Solution by AlertSite. Using DéjàClick to monitor website speed and availability throughout the build process, Branding Brand creates dynamic, effective, and high-performing mobile sites and apps for its clients, which include Carnival, GNC, and Dick’s Sporting Goods. Today, Branding Brand reports that the mobile websites it has created for its clients load twice as fast as the industry average.
“Mobile traffic is climbing at an extremely rapid pace, and user expectations are increasing as well,” says Joey Rahimi, co-founder of Branding Brand. “Shoppers want mobile sites that deliver rich functionality and features, and at the same time, they want them to load quickly. High performance and robust capabilities rarely go hand-in-hand, but with DéjàClick’s Mobile Monitoring Solution, we have been able to develop m-commerce sites that offer both.”
AlertSite’s Mobile Monitoring Solution is a feature of DéjàClick, the first ever inside-the-browser Web performance monitoring system. Using DéjàClick, Branding Brand set up various test scripts to record click streams, such as using the search function, adding an item to the shopping cart, and checking out. The company tests these transactions regularly during and after the build process to see how new features and other changes affect the website’s speed and availability on specific mobile devices, such as the iPhone, iPad, BlackBerry, and Android.
Branding Brand also uses the DéjàClick Mobile Monitoring Solution to generate detailed performance reports, which the company shares with its clients. These reports allow Branding Brand and its clients to break down and review website load times with accuracy and precision, according to the specific mobile device used to access the site.
“Branding Brand has proven itself extremely adept at creating mobile commerce sites that meet the needs and expectations of its customers,” says Ken Gross, president and CEO of AlertSite. “The company understands the role performance plays in website design and customer satisfaction. Through diligent testing and regular monitoring, Branding Brand has found a way to give clients the features they want, without sacrificing website speed or reliability. The end result is m-commerce sites that provide a positive Web experience for users.”
For more details about Branding Brand’s use of the DéjàClick Mobile Monitoring Solution, download the complete case study.
AlertSite is a global leader in Web and mobile performance management solutions that continuously improve the end user experience. The company's flagship product, DéjàClick, is the only Web performance monitor that measures a user's website and mobile experience—enabling companies to speed up and optimize Web and mobile performance. Over 2,400 companies, ranging from small companies to large enterprises, rely on AlertSite's comprehensive suite of services to increase website and mobile ROI. For more information, visit www.AlertSite.com.
ABOUT BRANDING BRAND
Based in Pittsburgh, Pa., Branding Brand provides turn-key mobile commerce and social media solutions for leading brands, including Bon-Ton, Carnival Cruise Lines, Drugstore.com, GNC, James Avery, Nebraska Furniture Mart, New Era, Sephora, Starwood Hotels and Resorts Worldwide, and Steve Madden. The company’s cross-disciplinary offerings include everything from mobile sites and apps, to social media management and consulting. Recognized by Apple, as well as Forrester Research, Branding Brand’s in-house design and development teams, along with its full-service social management department, bridge traditional creative/technical gaps to deliver rich, seamless brand experiences across multiple platforms. Branding Brand is a Facebook Preferred Consultant Developer with capabilities including mobile commerce, social shopping, Facebook Page customization and community management, and interdisciplinary social/mobile integrations. For more information, visit http://www.brandingbrand.com.