SAN JOSE, Calif.--(BUSINESS WIRE)--eBay, the world’s largest online marketplace and a leader in mobile commerce, today announced new pricing that makes it more convenient than ever to sell items on eBay. For the first time ever, eBay is making it free to list up to 50 items per month in auctions at any start price, and free to add the “Buy it Now” option to those listings, to appeal to auction enthusiasts as well as shoppers who want an immediate purchase. Effective April 19, 2011, the new pricing builds on a series of free-listing promotions in 2010 that drove significant increases in both new listers and listings.
“As we look toward the future of commerce, eBay is positioning small sellers and larger merchants alike for growth, and connecting them with shoppers excited about their great deals and terrific service,” said Christopher Payne, senior vice president and head of eBay North America. “We are listening to our customers and continue to tailor pricing to ensure the success of our sellers, and make eBay more convenient, accessible and relevant to their customers.”
In addition, eBay is reducing Final Value Fee rates for Store and Fixed Price sellers, and will apply the Final Value Fee to the total amount of a sale – including shipping – to encourage sellers to give buyers more of what they want: free and low-cost shipping. This new pricing structure – consistent with other marketplaces – rewards sellers who offer the types of great shopping experiences buyers have said they expect when shopping online, and better aligns pricing with activities that contribute to sellers’ success. The updated Final Value Fee structure takes effect for non-store sellers on April 19, 2011, and for Store and Fixed Price sellers on July 6, 2011.
eBay’s new pricing eliminates the upfront cost for consumers to list auction items on eBay and aligns incentives for eBay sellers to offer free and low-cost shipping. The pricing changes expand on updates announced in January 2010 and more closely align eBay’s success with its sellers, while continuing to give shoppers the best deals online.
About eBay Inc.
Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) connects hundreds of millions of buyers and sellers globally on a daily basis through eBay, the world's largest online marketplace, and PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay Classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about the company and our global portfolio of online brands, visit www.ebayinc.com.