NEW YORK--(BUSINESS WIRE)--MXP4, the leading social music games company, announced today that its PUMP IT game for Facebook is the #1 music game on the social networking site. PUMP IT has now been installed on artist Facebook pages with more than 65 million fans and has achieved over 1.3 million monthly active users.
To date, more than 30 major artists have adopted the company’s unique social gaming solutions to engage fans, encourage viral distribution and increase purchases. The success of Enrique Iglesias’ PUMP IT game for "I Like It" recently led the artist to release 4 new tracks for fans to play with, including his hot single "I'm Loving You (Tonight)." Additional acts implementing PUMP IT such as Cheryl Cole, David Guetta, Nelly Furtado, Hollywood Undead, UnderOath, Lloyd Banks, Ingrid Michaelson and Neon Trees have realized results including a 30% sharing rate and 12 minutes spent per session.
Adoption of MXP4’s social music games continues at a rapid pace. Recent artists adding PUMP IT to their Facebook profiles include Taio Cruz, John Legend, Far East Movement, Nicole Scherzinger (Pussy Cat Dolls), Ellie Goulding, Matisyahu and Anarbor.
With former Playfish executive Xavier Louis joining the management team, MXP4 is leading the development of the social music gaming genre. Additional games based on the company’s unique technology are currently in development.
“MXP4’s social music gaming platform is proving to be a powerful way for artists to engage fans while increasing monetization opportunities,” commented MXP4 CEO Albin Serviant. “We are excited to have so many top artists adopting PUMP IT, and we look forward to launching our brand new initiative in the social music gaming space in Q2."
MXP4’s mission is to enable music fans not only to play the music but to play with it. The company’s proprietary technology analyzes music files and extracts data that enables casual games to deeply integrate music and game-play. MXP4’s games leverage the power of social networking to create a new way for people to interact around music online. The company is backed by Orkos Capital, Sofinnova Partners and Ventech.
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