CROA Releases Guidebook on Structuring and Staffing Corporate Responsibility

Identifies Standards of Conduct and a Recognized Body of Knowledge for This Fast Growing Field

WASHINGTON--()--The Corporate Responsibility Officers Association (CROA) announces the release of Structuring & Staffing Corporate Responsibility, A Guidebook, now available at An essential resource for companies looking to establish a robust corporate responsibility (CR) function; it lays the groundwork by addressing several key questions:

  • How can companies organize CR for success?
  • What kinds of leaders should hold CR positions?
  • What knowledge, skills, and attributes should those leaders possess?

The Guidebook brings together the results of a survey, performed in cooperation with the NYSE Euronext Exchanges and CR Magazine, of every publicly traded company on the Exchanges and more on how companies budget, structure, and plan for their CR Programs along with the CROA Professional Development Committee review of how companies organize the function and responsibilities delegated to CR professionals.

“Pioneers in this young field, had little to guide them. As the field comes into its own, today’s practitioners owe those that follow a map to the proven pathways that avoid pitfalls and lead to success. This Guidebook assembles the wisdom of many of this field's most successful pioneers and, while not setting a standard for the entire practice, lays out the cornerstones of a body of knowledge.” -- Kevin Moss, Committee Chairman and Head of Corporate Responsibility for BT Americas

The Guidebook may be referenced by business and CR leaders—Chief Executive Officers, Corporate Responsibility Officers and other leaders, heads of Human Resources, and boards of directors—at several key moments in the lifecycle of developing and executing a CR strategy.

“The role of the CEO and the Board of Directors is critical to the success of corporate responsibility. Setting the tone from the top is the only way to convey the commitment needed to achieve results.” -- Duncan Niederauer, CEO of the NYSE Euronext Exchanges

The Guidebook contains sections on structuring and aligning a CR program, job descriptions to help with crafting a new or restructured position, and knowledge, skills, and attributes profiles that are invaluable when setting up or reviewing performance plans for staff in the various CR areas. Additionally included are highlights from the CR Best Practices study, an “alignment model” built on case examples, and sample organization charts documenting the different forms currently in use.

This work is prefaced with commentary from several different perspectives to shed light on how people in different roles view CR today:

  • The Chief Executive. Duncan Neiderauer, CEO of the NYSE Euronext Exchanges
  • The Professional. Kevin Moss, head of corporate responsibility for BT Americas
  • The Line Manager. Edna Conway, Senior Director, Advanced Compliance & Social Responsibility for Cisco’s Customer Value Chain Management organization
  • The Recruiter. Martin Killeen of Acre

The CROA Professional Development Committee welcomes comments and plans to continuously update this living document as the field evolves. See the Guidebook’s “How to Get Involved” section for details.

About The Corporate Responsibility Officers Association (CROA) The CROA and its members transform ideas into action, advancing corporate responsibility, the profession, and their careers. The CROA is the single largest independent community founded on the concept that to excel in corporate responsibility, organizations need to embrace all CR disciplines: sustainability, governance, social responsibility, and philanthropy.

For 12 years, CROA has partnered with Corporate Responsibility Magazine on its 100 Best Corporate Citizens list. In 2010, the Russell 1000 companies had a 3-year average return on shareholder value of -5.4% whereas the 100 Best Citizens returned +2.4% and the least transparent companies, published on the “Black List”, returned -7.4%, proving that companies do well by doing good. The 2011 100 Best Corporate Citizens list was just released this month, read more at


Corporate Responsibility Officers Association
Richard Crespin, 732-590-4773

Release Summary

Corporate Responsibility Officers Association (CROA) releases "Structuring & Staffing Corporate Responsibility, A Guidebook", developed with NYSE & CR Magazine.


Corporate Responsibility Officers Association
Richard Crespin, 732-590-4773