ATLANTA--(BUSINESS WIRE)--Paybefore has chosen Cardlytics, the pioneer of transaction marketing, as a Judges’ Choice Award winner in the 2011 Paybefore Awards. Now in its fifth year, Paybefore Awards is the most prestigious recognition of excellence in the worldwide prepaid and stored value card industry. The awards are presented annually by Prepaid Media, whose Paybefore publications are the leading source of industry information for the global prepaid community. Cardlytics received the honor during the Paybefore Awards ceremony at Prepaid Expo USA in Orlando, Fla., on March 7.
“Within our industry, the Paybefore Awards are very well regarded and we are truly honored to have been recognized by our peers as the Judges’ Choice winner this year,” said Scott Grimes, Cardlytics CEO. “We work hard to help marketers and financial institutions adapt to meet evolving consumer and regulatory demands on their business, and we view this award as confirmation that the path we are forging is the correct one.”
Cardlytics was selected by a panel of five industry experts who served as judges for this year’s competition, which—once again—included a record number of entries from around the world.
“This year our judging panel felt that two nominees deserved special recognition, and for the first time selected Judges’ Choice Award winners,” said Loraine DeBonis, Paybefore editor-in-chief and chair of the judging panel. “Cardlytics did not seem to fit in any of the 17 awards categories, but the judges felt the company should be honored for its unique work in bringing relevant rewards directly to cardholders as they view their online and mobile bank statements.
“Our industry is growing rapidly because of companies like Cardlytics, who continually improve their products and services or create new ones,” she continued. “We are proud to recognize its contributions to advancing the prepaid industry.”
Cardlytics’ transaction marketing platform is unique in that it enables financial institutions to present offers that are completely funded by advertisers (as opposed to interchange fees), and that are targeted on an account holder’s actual transaction data, which ensures that incentives are truly relevant to each recipient. Offers are presented directly beneath relevant line item transaction records reviewed by customers each time they visit their banking statement online or through a mobile device.
Paybefore is the leading information provider to prepaid and stored value industry professionals, offering the latest news, commentary and analysis. Paybefore’s family of industry publications include: Paybefore.com™, a searchable online news and information portal; Paybefore News™, daily electronic news briefs; Paybefore News International™, a weekly compilation of prepaid news and events from outside the United States; Paybefore Update™, a downloadable e-newsletter delivered 20 times a year; Paybefore Legal™, a downloadable e-newsletter covering the legislative, regulatory and judicial developments in prepaid, as well as feature articles by leading attorneys in the field; Paybefore Magazine™, a biannual print publication featuring in-depth articles; and the only industry directory, Paybefore Buyer’s Guide™, available online and in print. Visit us at www.paybefore.com.
Through a highly relevant, "market-of-one" approach, Cardlytics unites banks and merchants to provide rich rewards to customers based on their individual purchase behavior. Its technology tracks consumers’ actual purchases, providing the first digital channel that can guarantee offline sales and help consumers realize savings of hundreds of dollars per year on the products they purchase every day. The rewards improve consumers’ banking behavior by increasing usage, reducing attrition and strengthening engagement with online banking. Cardlytics’ multi-channel approach includes online banking, SMS, e-mail, mobile, online-mall and social networks. For more information about Cardlytics, visit www.cardlytics.com.