MCLEAN, Va.--(BUSINESS WIRE)--Embassy Suites Hotels will launch a new television advertising campaign on March 6, part of a $15 million integrated brand awareness campaign that includes television, print, out-of-home and online advertisements. The campaign stars a character that the brand internally dubs Mr. More, a quirky “bleisure” (business + leisure) traveler who’s always looking for “more of more” and “less of less.” Embassy Suites proudly offers travelers “more of more” during every visit – from spacious, two-room suites and complimentary, cooked-to-order breakfast to free beverages and snacks at the nightly Manager’s Reception**. The ads are available to view on Embassy Suites Hotels’ YouTube channel, http://www.youtube.com/EmbassySuitesHotels, and mark a return to television for the brand, which last featured television spots in 2007.
“What’s better than getting more of more and less of less?” said John Lee, vice president, brand marketing for Embassy Suites Hotels, Hilton Worldwide. “Our customers count on us to provide top-notch service and great value without sacrificing quality or convenience. Mr. More speaks for everyone who wants to get the most from their travel dollars, and he represents how great it feels to always get more during a stay at Embassy Suites.”
The ‘More More’ campaign was created by BBDO-Atlanta, Embassy Suites Hotels’ agency of record since 2008. The commercials were directed by Roman Coppola in his first foray in the hotel industry.
“Roman’s quietly off-kilter sensibility and innate understanding of the brand’s personality was a great match for us,” said Mr. Lee. “We’re thrilled that he brought to life both Mr. More and the full breadth of services that Embassy Suites has to offer - in a distinctive, fun, and unique way.”
“When I read the scripts, I appreciated the odd sense of humor. There is a playfulness to the idea, and I liked that the character had a slightly unhinged quality,” said Mr. Coppola. “My collaborators at the agency were very open to take things further and to explore surprising ways that we could see this character's obsession with wanting more. It's always fun to work on a commercial project which invites the unexpected.”
He added, “It was quite challenging to include all the gags, lines, and ideas we had within the limitations of a thirty-second commercial. We had to be very diligent about timing each shot and figuring out ways to compress all the ideas to fit into the commercial. Also it was rather difficult for the actor to catch a high-speed boomerang at the end without looking at it or cutting his finger (wink wink).”
The “More More” commercials launch on March 6 and will air throughout the year in top markets including Washington, D.C.; Los Angeles; Chicago; Dallas/Fort Worth; New York; Atlanta; San Francisco; Memphis; Houston; and Phoenix. In addition, the commercials will be featured on more than 54,000 United Airlines and American Airlines flights in their in-flight programming lineup starting in April, and in May, the spots will appear on the CNN Airport Network in 45 airports nationwide.
Visit www.youtube.com/EmbassySuitesHotels to watch the “More More” commercials.
The commercials were filmed at the Embassy Suites Los Angeles-Glendale in California.
**Service of alcohol subject to state and local laws. Must be of legal drinking age.
About Embassy Suites Hotels
Founded in 1984, Embassy Suites Hotels defines the upscale, all-suites segment and today has 209 hotels, with an additional 33 in the pipeline. With spacious two-room suites, engaging team members and an inviting atrium environment, guests are welcome to put their feet up and feel right at home. Embassy Suites’ complimentary, cooked-to-order breakfast helps guests gear up for their day, while the nightly Manager’s Reception with free appetizers and beverages offers guests a great way to wind down. To learn more, visit www.embassysuites.com.
About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 92 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,600 hotels and 600,000 rooms in 82 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, Doubletree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. For more information about the company, visit www.hiltonworldwide.com.