Susan G. Komen for the Cure® Announces Global “Pink Passions Auction”

charitybuzz Auction Features Exclusive Pink Items from World’s Top Fashion and Lifestyle Brands to Benefit Breast Cancer

Susan G. Komen for the Cure announces that the world's top fashion and accessories brands have come together to donate exclusive pink items to the organization's inaugural "Pink Passions Auction." Participating brands include: Oscar de la Renta, Hermes, Manolo Blahnik, Valentino, Michael Kors, Badgley Mischka, Tiffany & Co, Bulgari, Kara Ross, Judith Ripka, St. John, Tory Burch, Guiseppi Zanotti, Valentino, Versace and Jimmy Choo. (Photo: Business Wire)

DALLAS--()--Susan G. Komen for the Cure®, the world’s leading breast cancer organization, announced today its inaugural “Pink Passions Auction.” The auction – powered by charitybuzz, the leading destination for luxury online charity auctions – is comprised of an unprecedented collection of designer fashion, accessories and home décor items, as well as exclusive beauty treatments, experiences and extravagant trips. Bidding is open through March 23, 2011 at www.charitybuzz.com/perfectpink.

The world’s top fashion and accessories brands have come together to donate exclusive pink items to raise funds in support of the research and community-based services provided by Susan G. Komen for the Cure. Participating brands include: Oscar de la Renta, Hermes, Manolo Blahnik, Valentino, Michael Kors, Badgley Mischka, Tiffany & Co, Bulgari, Kara Ross, Judith Ripka, St. John, Tory Burch, Guiseppi Zanotti, Valentino, Versace and Jimmy Choo.

The Pink Passions Auction was created to honor the promise made more than 30 years by Ambassador Nancy G. Brinker, founder & CEO of Susan G. Komen for the Cure, to her dying sister, Susan G. Komen, that she would end breast cancer forever.

“I am thrilled by the number of luxury brands embracing the promise that started Susan G. Komen for the Cure by donating these extraordinary pink items,” said Ambassador Nancy G. Brinker, founder and CEO of Susan G. Komen for the Cure. “The support of the fashion community, and the unique offerings of the Pink Passions Auction, will help us raise the critical dollars we need to advance the science and fund community-level programs that provide answers and assistance to those touched by breast cancer.”

The auction features more than 50 lots and a variety of one-of-a-kind pieces, including a pair of Manolo Blahnik “Hangisi” pink satin pumps with crystal accents, a Michael Kors “Skorpios” blush python tote, a Tiffany & Co. “Holly” sea rose glazed crocodile clutch, a Judith Ripka ring featuring frosted rose quartz with pink diamonds and sapphires set in 18kt gold, an Oscar de la Renta pink crepe day dress and a Badgley Mischka pink print silk caftan with beaded embellishments.

“We continue to be inspired by pure and elegant aesthetics while creating handbags with the highest Tiffany standards. The Holly Clutch in this vivid pink color is representative of Susan G. Komen for the Cure’s dedication to the research and education of breast cancer,” said Richard Lambertson and John Truex, design directors of the Tiffany Leather Collection.

"The response from the fashion community has been spectacular," said Melissa Parker, creator of the Pink Passions Auction and vice chairwoman of the "Perfect Pink Party" benefit gala in Palm Beach on March 11. "The designers have been incredibly generous in donating their beautiful creations in support of such an important cause, which helps women all over the world."

To view the complete auction, visit www.charitybuzz.com/PerfectPink.

EDITORS NOTE: Media may download photographs and video. Permission is grated for editorial use of images in conjunction with the “Pink Passions Auction.” To download images and video, visit ftp.komen.org. User name: presspass; password: Press2011 (case sensitive).

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure® and Komen 3-Day for the Cure®, we have invested more than $1.9 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org or call 1-877 GO KOMEN.

About charitybuzz

A leader in cause marketing, charitybuzz (www.charitybuzz.com) aligns nonprofits with international brands and celebrity icons to raise funds through innovative online auctions. Featuring pop culture experiences, VIP events, luxury travel, fine art, couture fashion, coveted internships, upscale merchandise and rare memorabilia, charitybuzz brings its online community of socially conscious bidders exclusive opportunities to doGOOD and liveWELL. In 2010, charitybuzz raised more than $25 million for charities around the globe. To learn more, please visit www.charitybuzz.com, email info@charitybuzz.com, fan us on Facebook at www.facebook.com/charitybuzz or follow us on twitter at www.twitter.com/charitybuzz.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6630517&lang=en

Contacts

The Morris + King Company for Susan G. Komen for the Cure®
Jennifer Moses, 212-561-7463
jennifer.moses@morris-king.com
or
Erica Schwartz, 212-561-7462
erica.schwartz@morris-king.com

Release Summary

Komen announces “Pink Passions Auction,” featuring a collection of designer fashion, accessories and home décor items, as well as exclusive beauty treatments, experiences and extravagant trips.

Contacts

The Morris + King Company for Susan G. Komen for the Cure®
Jennifer Moses, 212-561-7463
jennifer.moses@morris-king.com
or
Erica Schwartz, 212-561-7462
erica.schwartz@morris-king.com