LONDON & MEXICO CITY--(BUSINESS WIRE)--24-7 Entertainment, Europe’s leading B2B digital music provider has broadened its spectrum with the launch of MixUp Digital (www.mixupdigital.com), its first customer in Latin America. MixUp is the leading Mexican music and media retailer and is a unit of Grupo Carso, which itself is controlled by Carlos Slim. In addition to owning MixUp, Grupo Carso owns 125 Sanborns, approximately 50 Sears Mexico stores and Tower Records, among others.
The Mixup Digital store offers a wide range of DRM-free MP3 tracks in CD quality (320 kbits). The digital library consists of approximately 2 million tracks from all 4 of the majors with a multimillion independent catalogue to be added shortly.
24-7 Entertainment provides its extensive music delivery platform, content management system and back-end facilities while MixUp controls their front-end implementation and design. The store comes with state-of-the-art functionality including an animated shopping experience, intelligent search, pre-listening clips, and much more. The store features music by genre, including English, Spanish, Jazz & Blues, International, Soundtracks, Instrumental, World Music and Classical. It also includes Top 10 charts for tracks and albums, news, recommendations and a promotions section.
“24-7 Entertainment is proud to have entered the Latin American market with such a well respected player in the music industry as MixUp. This is a very important and exciting milestone for us, as there is a great deal of growth potential in this region,” said Frank Taubert, CEO & Co-Founder, 24-7 Entertainment. 24-7 Entertainment is supporting the store launch with local staff in Mexico.
“Digital music is such an important part of how music is consumed but sadly piracy has undermined it. By augmenting the MixUp brand and offering digital music in a secure environment, we hope to encourage legal downloads,” said Mr. Isaac Massry, Head of Operations, MixUp. “We chose 24-7 Entertainment based on their strong, proven reputation as a leading provider in the digital music industry.”
About 24-7 Entertainment
24-7 Entertainment, a subsidiary of Media Saturn Holding, with offices in the UK, Germany and Denmark, is the leading B2B technology provider specializing in online and mobile distribution of digital entertainment. Via its comprehensive system, the company has fulfilled hundreds of millions of commercial and promotional downloads for major retailers, telcos, software and hardware manufacturers, record labels and media companies worldwide. With license agreements in place with over 50,000 labels including all major record companies, 24-7 Entertainment is a turnkey, one-stop-shop for the seamless, distribution of digital media.