All-New SRS iWOW 3D Audio Enhancement Adaptor for iPad, iPhone and iPod Now Shipping

Revolutionary iWOW 3D Adaptor Brings the Rich, Award-Winning SRS Audio Experience to Users On-The-Go

SANTA ANA, Calif.--()--SRS Labs, Inc. (NASDAQ: SRSL), officially recognized as one of America’s Greatest Brands and the industry leader in surround sound, audio and voice technologies, today announced that the SRS iWOW 3D™ is now shipping and is available from SRS Labs’ online store and select online retailers. SRS iWOW 3D, the latest generation of SRS’ award-winning plug and play hardware audio enhancement accessory, was designed specifically for iPad, iPhone®, iPod touch®, and iPod nano® to deliver an immersive, high fidelity audio experience.

“Thanks to innovative products such as Apple’s iPad, iPhone and iPod, more and more people are enjoying their favorite music, games, movies and TV shows on the go; however, these devices fall short on delivering a great entertainment experience due to their limited audio performance capabilities, negatively impacting at least half of their experience,” said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. “We designed the iWOW 3D to breathe new life into compressed and non-compressed files, allowing consumers to experience their favorite multimedia content with renewed depth and clarity. We are confident that our new iWOW 3D audio adapter will become a benchmark accessory for consumers who use their iPad, iPhone and iPod to truly enjoy their content at its best.”

As a premium audio accessory, the new SRS iWOW 3D is housed in a slim, sleek gloss black enclosure that features an extended line-out headphone jack at one end while the other end is designed to seamlessly connect to the standard 30-pin connector of an iPad, iPhone or iPod. The SRS iWOW 3D is available in two models: The premium iWOW-3DHF model and the base iWOW-3D model. Both models feature the new SRS iWOW 3D audio enhancement adaptor but in different package configurations as highlighted below:

  • Five interchangeable color faceplates that create a personalized appeal (HF model only)
  • Custom-designed, high-quality in-ear earbuds aimed to further enhance the SRS iWOW 3D experience (HF model only)
  • Free SRS iWOW App for greater playback customization (both HF and base models)
  • Exclusive offer to purchase SRS iWOW for iTunes software (for Mac and PC) at a significant discount directly from SRS Labs’ online store (both HF and base models)
  • Illustrated quick start guide (both HF and base models)

Building upon the success of the award-winning line of SRS iWOW audio enhancement products, the iWOW 3D utilizes several patented SRS audio solutions, allowing it to retrieve and restore audio cues that are buried deep within the original source audio to provide an immersive three-dimensional sound stage with renewed depth and clarity, as well as improved bass response for headphones, speakers and car stereos. The end result is a truly uncompromised, natural and dynamic entertainment experience for music, movies and games.

iWOW 3D users will also be able to further customize their iWOW 3D audio experience through a free downloadable app available through the iTunes App Store. The SRS iWOW App allows users to select specific listening device modes such as headphones, speakers or car, and then optimizes the audio for that playback environment. Additionally, the SRS iWOW App allows users to further enhance their listening experience by allowing the ability to increase bass and treble and add a widened surround sound field.

Both products are available now at SRS Labs’ store at www.srslabs.com/store and select online retailers. For more information regarding the SRS iWOW 3D or obtaining a sample for review, please contact SRS Labs at PR@srslabs.com.

To commemorate the launch of the iWOW 3D, SRS is running a sweepstakes where entrants have a chance to win 1 of 50 iWOW 3D adaptors and the grand prize of an iPad plus iWOW 3D. The Sweepstakes runs February 15th – March 11th. Please visit www.srslabs.com/iwow3dsweeps to enter.

About SRS Labs, Inc:

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics across the four screens: TV; PC; Mobile Phones; and Automotive Entertainment Systems. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers, software developers, and content aggregators, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling, audio streaming, and voice processing technologies. SRS solutions have been included in over two billion electronic products sold worldwide including flat panel HDTVs, AV products, STBs, PCs, mobile phones, and automotive entertainment and telematics systems. For more information, visit www.srslabs.com.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs’ products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

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Contacts

SRS Labs, Inc.
Michael Farino, PR Specialist
949-442-5404
michaelf@srslabs.com
Twitter: @SRSLabs
or
Investor Relations Contact:
Liolios Group, Inc.
Matt Glover, 949-574-3860
info@liolios.com

Release Summary

The SRS iWOW 3D™ is now shipping and is available from SRS Labs’ online store and select online retailers.

Contacts

SRS Labs, Inc.
Michael Farino, PR Specialist
949-442-5404
michaelf@srslabs.com
Twitter: @SRSLabs
or
Investor Relations Contact:
Liolios Group, Inc.
Matt Glover, 949-574-3860
info@liolios.com