Contextual Ad Leader Vibrant Brings Innovation to Display with VIA Dynamic

Launches First in Suite of Ground-Breaking Contextual Products

NEW YORK--()--Vibrant, the leader of in-text and contextual solutions, today announced it will revolutionize contextual advertising by extending the company’s VXPlatform to launch the new VIA Dynamic display product. VIA Dynamic is the first in a full suite of contextual products that the company plans to release throughout the year, delivering new revenue opportunities to premium publishers and powerful contextual marketing solutions to advertisers. Vibrant draws upon 10 years of contextual leadership, a #14 comScoreTop 50 Ad Focus Ranking, and a reach of 68% of the U.S. internet audience to deliver the VXPlatform.

VIA Dynamic leverages the VXPlatform to deliver scalable display ad campaigns with creative that changes in real-time based on the content of the page. The ads adapt to what the user is reading about, creating a highly relevant and impactful brand experience. For those marketers looking for qualified clicks, VIA Dynamic can deliver CTRs up to 5x higher than the average rate for standard display ads.

Unlike other one-dimensional solutions, the VXPlatform leverages semantic analysis, frequency of words, page positioning, source code data, and demographics to determine contextual relevancy in the most accurate way.

“At Vibrant we believe that the best advertising experience is a relevant one. We want to create an online world with ‘context everywhere’ to help marketers integrate meaningful experiences into content for our 225 million unique users,” says Vibrant Co-Founder and CEO Doug Stevenson. “We’ve developed a platform that delivers unparalleled understanding of the Web, and goes further, serving creative that understands the context of the page and changes dynamically.”

For example, today a standard Bertolli ad might be served to a cooking site about Italian cuisine. With VIA Dynamic, that same Bertolli ad would be dynamically adjusted to include content taken from the page including ingredients, restaurants and chefs, etc. to enable a more precise match between page and ad.

VIA Dynamic also features Multivariant Creative Optimization, which further helps performance by changing visual aspects of the ads such as background color, fonts, call to actions, etc. Additionally, Vibrant SafeServe™, a proprietary ad verification service, is applied to all Vibrant contextual products, ensuring that the ads are delivered in a brand-safe environment.

Current products enabled through the platform include:

  • Vibrant In-Text Ads – Reach more than 225 million users across 6,000 premium publisher Web sites. In-Text combines precise word targeting with the brand impact of video and rich media.
  • VIA – Delivers relevant display ads to target consumers based on article relevance and user interests.
  • VIA Dynamic – Ads that change dynamically to match page content. Vibrant’s Creative Services Team designs and builds VIA Dynamic ads equipped with live feeds that enable advertiser creative to match the page context in real-time, creating unprecedented contextual relevancy.
  • Vibrant Related Content – Generates new page views by propelling forward navigation and re-circulating users throughout a website, network or portal.

About Vibrant

Vibrant ( is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching 225 million unique users per month (comScore, 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant's rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. Vibrant Co-Founder and CEO Doug Stevenson was named Ernst & Young Entrepreneur Of The Year® 2010 for Metro New York. For more information, visit: or or or


Ruth Sarfaty, 201-960-4664

Release Summary

Contextual Ad Leader Vibrant Brings Innovation to Display with VIA Dynamic Launches First in Suite of Ground-Breaking Contextual Products


Ruth Sarfaty, 201-960-4664