Patnaik is CEO of Jump Associates, a growth strategy firm that has assisted the executive teams of major companies like General Electric, Target, and Intel in innovating new products and coming up with landmark ideas that resonate with customers and prospects. Last year a New York Times article cited “the art of innovation” as Jump Associates’ key value proposition.
During his session at the Sales 2.0 Conference, Patnaik will outline how empathy can prevent many of the missteps companies are currently making in the way they relate to customers. Patnaik told an audience at Google that the issue of empathy can be a key differentiator: “When everyone in your organization understands what keeps your customers and users up at night, you’re able to do a lot of things the other guys can’t. We’ve seen that the companies that are able to create that widespread sense of empathy are able to make decisions better [and] faster, and move more quickly to innovate and grow.”
Selling Power magazine publisher Gerhard Gschwandtner says sales executives need to hear Patnaik’s message about how to cultivate a fresh vision for sales teams and put themselves in the shoes of today’s customer. “The thing that will make sales organizations irrelevant is a failure to gain a 360-degree view of the people who buy from you and your brand,” says Gschwandtner, who will host the Sales 2.0 Conference on March 7-8. “You cannot do that in today’s selling environment without a Sales 2.0 mind-set and Sales 2.0 technology.”
Patnaik’s conference session, “Wired to Care: How Companies Prosper When They Create Widespread Empathy,” will take place on Tuesday, March 8, at The Four Seasons Hotel, in San Francisco.
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Expected attendance is over 400 people. Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.