SAN FRANCISCO--(BUSINESS WIRE)--RadiumOne, the revolutionary new online ad network that overlays social and intent data together to deliver results for brands, today announced the opening of the company’s official London-based office, an initial move in what will be an determined push to expand internationally and reach marketers worldwide. In conjunction with the company’s global expansion, RadiumOne is announcing the hire of Rupert Staines as the new managing director of Europe. In this role, he will lead all aspects of RadiumOne’s financial, strategy, and corporate development activities in the UK.
Staines joins RadiumOne from Specific Media, Inc. where he served as Senior Vice President and led the company’s expansion into Europe in 2005. Prior to Specific Media, he was the Managing Director of ValueClick, the integrated online marketing company that acquired RadiumOne CEO Gurbaksh Chahal’s first start-up, Click Agents. Staines was responsible for launching ValueClick’s European division, and brings 20 years of business experience in international operations, digital marketing, media sales and brand management to RadiumOne.
“I have no doubt that Rupert’s unique background in the European market will allow us to establish a strong presence in the UK and abroad,” said Gurbaksh Chahal, Founder and CEO of RadiumOne. “Rupert and I developed great synergy while working at ValueClick, and I look forward to continuing our success at RadiumOne.”
Since its October 2010 launch date, RadiumOne has quickly made significant traction in the fast growing online display advertising space. According to eMarketer, display advertising is set to grow 12.9% to $8.56 billion this year, and by 2014, display spending is expected to reach $14.71 billion. RadiumOne has released numerous innovations to leverage the growing space, including the innovative “Like Retargeting” feature, which can drive Facebook “likes” through traditional display ads, and the ability to execute audience extensions, allowing publishers to sell their lookalike audience by using the RadiumOne technology.
“Since meeting Gurbaksh over 10 years ago, it was immediately clear that he would be a driving force in the ad industry,” added Staines. “In a short time, RadiumOne has established significant momentum in the US, and I’m confident that we’ll see continued success on a global level.”
More information about RadiumOne can be found at www.radiumone.com.
RadiumOne is the first online ad network to leverage social data on the Web. Through its unique “social retargeting” feature, RadiumOne enables brands to find consumers who most resemble their current user base and identify users who are most likely to engage with their ads. RadiumOne was founded by Gurbaksh Chahal, who previously started Click Agents and Blue Lithium, two leading ad networks that were sold to ValueClick and Yahoo!, respectively. RadiumOne is based in San Francisco, CA, and was founded in 2010.