ABILENE, Texas--(BUSINESS WIRE)--Groupon (http://www.groupon.com), a shopping website that offers a daily deal on the best local goods, services and cultural events in more than 500 markets around the world, launched in Abilene on January 10, 2011.
“As a regional hub of commerce, retail and higher education, Abilene is an excellent match for the Groupon model,” said Rob Solomon, president and chief operating officer of Groupon. “We look forward to bringing unbeatable deals to Abilene students and residents, while driving new streams of revenue to local merchants.”
Using the principles of collective buying, Groupon negotiates unprecedented discounts with popular businesses. Groupon subscribers get free daily emails alerting them to the deals. The deals are activated only when a minimum number of people agree to buy, encouraging subscribers to share the promotion with family and friends. By guaranteeing a large number of new customers, Groupon has created a powerful new marketing vehicle for local merchants. This innovative approach to e-commerce has brought millions of dollars in new revenue to local businesses while saving more than $1.5 billion for subscribers worldwide.
“Groupon brings buyers and sellers together in a fun and collaborative way,” said Solomon. “We offer the consumer a great deal they can’t get anywhere else and deliver the sales directly to the merchant.”
During its first week in Abilene, Groupon’s featured deals included a local coffee shop and hair salon services. Upcoming deals include a bookstore, carpet cleaning services and tennis lessons. Abilene joins Dallas, Houston, Austin, San Antonio, Fort Worth, El Paso, Corpus Christi, Lubbock, Midland-Odessa, Rio Grande Valley and Amarillo as Texas’ twelfth Groupon market, with statewide savings of more than $110 million to date.
Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 500 markets around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers, delivering more than 650 daily deals globally. For more information, visit http://www.groupon.com.
To get Groupon’s daily free email for the best in your city, subscribe at http://www.groupon.com.
For more information on Groupon apps for the iPhone, Android and BlackBerry, visit http://www.groupon.com/mobile.
To learn more on how to become a featured business on Groupon, visit http://www.grouponworks.com.