Sicap Behind VivaCell-MTS 3rd Generation Loyalty Offer

BERNE, Switzerland--()--Armenia’s leading mobile operator VivaCell-MTS and leading solutions provider sicap have just announced the release of a 3rd Generation Loyalty Platform, designed to help maintain leading positions under conditions of market saturation, while rewarding subscribers and increasing loyalty.

Sicap Loyalty Manager constitutes a convergent platform for pre-paid and post-paid subscribers, which processes cross-platform data, enabling sophisticated bonus and points campaigns. The third generation tool features easy loyalty scheme design by marketing teams, with no behind the scenes IT development necessary. As a result, VivaCell-MTS can now adjust loyalty programs and introduce new ones within only a couple of days. The strategic benefits are clear. The sicap Loyalty Manager platform enables VivaCell-MTS to move quickly, strengthen further its competitive advantage in the Armenian mobile telecom market, and offer timely promotions according to customer base analysis or marketing campaigns to selected subscriber groups. Also, because of the high customer acquisition costs, Loyalty Manager plays an important role in keeping customers with their brand, by offering them incentives and rewards.

VivaCell-MTS General Manager Ralph Yirikian commented: “Due to our extremely competitive market, we are focused on always outstripping our competitors in providing differentiated products that appeal to our customers. Sicap’s Loyalty Management solution is an easy-to-use tool which enables us to put our loyalty scheme into action in real-time. Sicap’s quick installation and launch of the platform was impressive.”

The investment in customer retention via the sicap Loyalty Manager platform comes at a time of fierce competition in the region. VivaCell-MTS is provided with a solution that will enable to react quickly to ever-changing customer preferences. Being the innovations leader of the Armenian mobile telecom market VivaCell-MTS spares no effort to implement advanced solutions which will result in more flexibility and convenience for its subscribers. The commitment to continuous implementation of world-class cutting-edge technologies is reinforcing the Company‘s reputation as the number one operator in Armenia that delivers the best subscriber experience. Sicap responded by implementing its Loyalty Manager solution in the VivaCell-MTS network in just four weeks.

Dr. Andreas Stehmann, Chief Strategy Officer at sicap said that “sicap Loyalty Manager is a necessary tool for VivaCell-MTS in their market and service context. We are proud to have made a quick and efficient contribution to operations and help them add value to their brand.”

About VivaCell-MTS

VivaCell-MTS (K-Telecom CJSC) is Armenia’s leading mobile operator, having the widest 2G/ 3G network reach and spreading a wide range of Voice and Data services all across Armenia. Having the best of the Armenian people interest at heart since its launch on 1st July 2005 and in a short period of time VivaCell-MTS has managed to build a nationwide network and a considerable customer base. VivaCell-MTS drives innovation and aims at always being at the forefront of any development serving the Armenian mobile communications market. For more information, visit www.vivacell.am

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Mobile TeleSystems OJSC (“MTS”) is the largest mobile phone operator in Russia and the CIS. Together with its subsidiaries, the Company services over 99.21 million subscribers. The regions of Russia, as well as Armenia, Belarus, Turkmenistan, Ukraine, and Uzbekistan, in which MTS and its associates and subsidiaries are licensed to provide GSM services, have a total population of more than 230 million. Since June 2000, MTS’ Level 3 ADRs have been listed on the New York Stock Exchange (ticker symbol MBT). Additional information about MTS can be found at www.mts.ru

About sicap

Sicap is one of the world’s leading providers of customised mobile software solutions in the areas of communications and charging. Everyday sicap’s technology empowers mobile operators to deliver a superior subscriber experience, while maximising new revenue streams and reducing operating costs.

Sicap develops and implements solutions comprising convergent charging and rating, mobile payment, network services, device management, and messaging. These solutions cover mobile, fixed and IMS network environments, and are used by more than 100 customers, serving more than 680 million subscribers in 65 countries worldwide. For more information, visit www.sicap.com

Contacts

Kate Stoney, +33 (0)4 37376974
kate.stoney@sicap.com
or
Magali Criner
magali.criner@sicap.com

Release Summary

Armenia’s VivaCell-MTS and leading solutions provider sicap have just announced the release of a 3rd Generation Loyalty Platform, designed to help maintain leading positions un

Contacts

Kate Stoney, +33 (0)4 37376974
kate.stoney@sicap.com
or
Magali Criner
magali.criner@sicap.com