Telemundo’s Caso Cerrado Kicks off 2011 as #1 Spanish-Language Program among Total Viewers at 4PM

Network Strengthens Competitive Position in Clear Season-to-Date Lead over Telefutura by Nearly 40%

Telemundo’s Cine Millionario Beats Univision’s Original Productions, Sal Y Pimienta and El Gran Show in Time Period across National and Local Markets

Telemundo's "Caso Cerrado" hosted by Ana María Polo (Photo: Business Wire)

MIAMI--()--Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced that for the week of December 27, 2010, its Emmy-nominated, popular court show Caso Cerrado ranked as the #1 Spanish-language program at 4pm across key demos.

According to Nielsen Media Research, during the program’s 4pm airing, Caso Cerrado averaged 1,455,000 total viewers (Persons 2+), +6% higher than Univision's Gordo y la Flaca (1,368,000) and +365% higher than Telefutura’s La Otra. This marks the fifth week this season that Caso Cerrado was the #1 program in the hour for the entire week among total viewers (Persons 2+).

Additionally, Caso Cerrado beat out Gordo y la Flaca among Men 18-49 by +7% with 262,000 viewers in the demographic (vs. 246,000). Among Adults 18-49 for the week of December 27, Caso Cerrado garnered a 41% share of the Spanish-language audience and 46% among total viewers (Persons 2+) and Men 18-49.

Season-to-Date

According to Season-to-Date figures, Telemundo is outperforming Telefutura by double digits in both Monday through Friday and Monday through Sunday prime in a number of key demographics. During Monday through Friday prime, Telemundo is reporting significant advantages among Total viewers (Persons 2+) (+39%), Adults 18-34 (+26%) and Adults 18-49 (+27%). In Monday through Sunday prime, Telemundo is also outperforming Telefutura among Total viewers (+24%), Adults 18-34 (+15%) and Adults 18-49 (+14%).

Cine Millionario

On Sunday, January 9, 2011, from 8-11pm Telemundo aired the movie, Apocalypto, on the network’s movie showcase, Cine Millonario, averaging nearly 2 million total viewers and 1.2 million Adults 18-49 nationally, according to Nielsen fast affiliate preliminary data. Cine Millonario beat Univision’s original productions of El Gran Show and Sal y Pimienta head-to-head, among Total viewers, Adults 18-49, Men 18-49, Women 18-49, Adults 18-34, Men 18-34, Women 18-34, Persons 12-17 and Persons 2-11. Based on available data for the 2010-2011 season, Apocalypto ranks as the #1 Spanish-language broadcast movie in primetime among total viewers, Adults 18-49, Men 18-49, Women 18-49, Adults 18-34, Men 18-34 and Women 18-34.

The program also delivered the highest-rated program in Spanish-language television in the following markets:

  • Los Angeles: (KVEA) Total viewers (Persons 2+), Adults, Men and Women 18-34, 18-49, and 25-54.
  • New York: (WNJU) Adults and Men 18-34, 18-49 and 25-54.
  • Houston: (KTMD) Households, Total Viewers (Persons 2+), Adults and Men 18-34, 18-49, 25-54 and Women 18-34.
  • Chicago: (WSNS) Households, Total Viewers (Persons 2+), Adults, Men and Women 18-49 and 25-54.
  • Dallas: (KXTX) Adults and Men 18-34, 18-49, 25-54, Women 18-34 and 25-54.
  • San Francisco: (KSTS) Adults 18-34, 18-49, Women 18-34, Men 18-34, 18-49 and 25-54.
  • Las Vegas: (KBLR) Households.

In Houston, the movie was # 1 among Adults 18-34 and tied for # 1 among Adults 25-54 across all stations regardless of language. Additionally, in Miami it was the #1 program in its time period, regardless of language, among Women 18-34.

Source: NTI, live+same day, 12/27/10-12/31/10; share of Spanish calculation between Caso Cerrado, Gordo y la Flaca and La Otra. Season-to-date live+same day data, M-F 7-11pm and M-Su 7-11pm, 9/20/10-1/6/11. Fast affiliate live+same day data, 1/9/11. Nielsen NSI Live + SD Preliminary data 8-11pm ETZ.

About Telemundo:

Telemundo Communications Group, Inc. & Subsidiaries (“Telemundo”), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned-and-operated stations, 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, is the lifestyle cable network for today's culture connectors (C2s) – bicultural Latinos. As the bilingual network that amplifies the Latinos experience, mun2 is uniquely American and reaches over 35 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com; and Telemundo International, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6568333&lang=en

Contacts

Telemundo
Michelle Alban, 305-889-7585
Vice President, Corporate Communications & Public Affairs Telemundo
michelle.alban@nbcuni.com

Contacts

Telemundo
Michelle Alban, 305-889-7585
Vice President, Corporate Communications & Public Affairs Telemundo
michelle.alban@nbcuni.com