BOSTON--(BUSINESS WIRE)--Houghton Mifflin Harcourt (HMH), longtime publisher of the Peterson Field Guide series of nature guides, today announced a major, multi-product licensing arrangement with Appweavers, Inc., a San Francisco-based development firm specializing in mobile apps. Peterson Birds of North America, an app based on the highly respected Peterson Field Guide to Birds of North America book, is available now in the iTunes App Store. It will be followed by guides to mammals, reptiles and amphibians, and butterflies; all are based on books in the Peterson Field Guide series. The universal apps will run on the iPhone and iPad, with potential for future expansion to the Android and Windows Phone platforms.
"The iPhone and iPad are great platforms for nature apps, and Peterson is one of the most recognized and respected brands in nature publishing. This makes for a very powerful combination," said Nigel Hall, President, Appweavers. "The Peterson apps we are developing are unique in providing a single app, with interfaces that play to the strengths of both the iPhone and iPad devices. In addition to a huge library of species, zoom-able illustrations, search and retrieve, playable calls and copious facts from the best minds in nature writing, users get a customizable interface so they can make the app how they like it, list features to create and share year lists, yard lists, life lists and more, and the fantastic content and identification system of the Peterson Field Guides."
Especially exciting for birders is the fact that the app contains information from so many Peterson Field Guides. If a reader looks up an American Redstart, for example, they will get the "brief description," which includes the species account from the Field Guide to Birds of North America, as well as a "detailed description," which pulls information from other Peterson titles, in this case the Field Guide to Eastern Birds' Nests and the Peterson Reference Guide to Molt in North American Birds.
Other titles in the app will include the Peterson Fields Guides to Warblers, Hawks, and Hummingbirds and Feeder Birds of Eastern North America. Because the app is based on the Peterson series, it features Roger Tory Peterson's exceptional paintings of birds and his revolutionary identification system — featuring optimal views of each species and arrows to indicate identifying features. This system makes identification much easier than using photographs. The app lets users zoom in on illustrations to focus even more on distinguishing field marks.
Lisa White, Director of Guidebooks at HMH, added, "The Peterson Field Guide series has been a boon to generations of nature lovers. This exciting venture is the perfect next step in helping new generations learn about the natural world."
About Houghton Mifflin Harcourt
Houghton Mifflin Harcourt is a global education and learning company that is leading the way with innovative solutions and approaches to the challenges facing education today. The world's largest provider of educational products and solutions for pre-K–12 learning, Houghton Mifflin Harcourt develops and delivers interactive, results-driven learning solutions that advance teacher effectiveness and student achievement. Through curricula excellence and technology innovation, Houghton Mifflin Harcourt collaborates with school districts, administrators, teachers, parents and students. Today, HMH education products and services are used by 57 million students throughout all 50 U.S. states and 120 countries. With origins dating back to 1832, the Company also publishes an extensive line of reference works and award-winning literature for adults and young readers. For more information, visit www.hmhpub.com.
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