Santa’s Reindeer Make Pit-Stop at Dairy Queen® on Christmas Eve

Free Reindeer Bites Blizzard® Treat for Those Who Bring an Actual Reindeer to Their Local DQ® Store

MINNEAPOLIS--()--To the top of the porch, to the top of the wall, to the local Dairy Queen®? That’s right. Just before Santa takes to the night sky, Dairy Queen fans are invited to bring a real, living, breathing reindeer [read: flying optional] to participating Dairy Queen or DQ® Grill & Chill® restaurants nationwide from 1 to 3 p.m. on Christmas Eve, Friday, Dec. 24 for a free Reindeer Bites Blizzard® Treat.

A delicious combination of toasted coconut, choco chunks, caramel and pie crust pieces blended with creamy DQ vanilla soft serve, the new Reindeer Bites Blizzard Treat has been delighting DQ fans of all ages this holiday season as the December Blizzard of the Month.

“This is a special time of year and the perfect occasion to offer up a little magic to our customers with a festively fun promotion,” said Michael Keller, American Dairy Queen Corporation chief brand officer. “We’ve put out the call for fans to stop by with their reindeer to fuel up before the big night. We’re sure Dasher, Dancer, Prancer and even Rudolph are going to want to get in on this deal.”

The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and Dairy Queen Facebook fan page in 2008. Today, the Fan Club is 2.9 million members strong while the DQ Facebook fan page has more than 2.2 million friends. Maybe a few reindeer will be added to the list this holiday season.

Log on to the website at BlizzardFanClub.com or become a friend on Facebook at www.facebook.com/dairyqueen.

For more information about Dairy Queen, visit the website at DairyQueen.com.

About ADQ:

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,700 Dairy Queen® stores in the United States, Canada and other foreign countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

Contacts

For American Dairy Queen Corporation
Pierson Grant Public Relations
Katie Lennon, 919-741-3180
klennon@piersongrant.com
or
Maria Pierson, 954-234-8942
mpierson@piersongrant.com

Release Summary

Dairy Queen fans are invited to bring a real, living, breathing reindeer to participating Dairy Queen restaurants nationwide from 1-3 p.m. on Christmas Eve for a free Reindeer Bites Blizzard Treat.

Contacts

For American Dairy Queen Corporation
Pierson Grant Public Relations
Katie Lennon, 919-741-3180
klennon@piersongrant.com
or
Maria Pierson, 954-234-8942
mpierson@piersongrant.com