SEATTLE--(BUSINESS WIRE)--Technology prognosticators are declaring 2011 to be all about mobility and virtualization, but the digital trend has already taken off with moms.
A report by Razorfish and Cafémom reveals that more than 50% of digital moms already use social networks (65%), text messaging (56%), instant messaging (55%), and gaming (52%).
Cozi, (www.cozi.com), the award-winning online family organizer, has seen a massive boom in moms who have traded in their paper calendars for Cozi’s digital version. Cozi members more than doubled in 2010, from 1.5 million to 3 million, and this number is expected to increase in 2011 as the digital revolution continues.
Beyond just tossing in their paper calendars, going digital enables moms to have more mobility, allowing them to access information from anywhere at any time. “Digital communications can improve family relationships,” said Robbie Cape, CEO of Cozi. “When family members are able to connect, sync and share information whether they’re at the office, on the sideline of the soccer field or in the doctor’s office waiting room, they are able to spend less time on logistics, and more time really connecting with the people they love. With the proliferation of mobile devices, we expect to see even more families adopting the digital lifestyle in 2011. With Cozi’s website and mobile apps, we’ll be right there with them.”
According to Marketing Charts’ most recent “Women and Digital Life” study, the number of women who own smart phones in the United States surged by 150% from 10.4 million in 2008 to 26 million in 2009, and has likely increased significantly in 2010.
So for women who are tired of the same old New Year’s resolutions – lose weight, save money, be more spontaneous – going digital in 2011 may be just the key to fully accomplishing that New Year’s goal. Try introducing just one or two new services and technologies, like Cozi, to help streamline information and keep connected with friends and family!