REDWOOD SHORES, Calif.--(BUSINESS WIRE)--Blekko, the new search engine that brings large-scale human curation to search, today announced that it has brought the social graph directly to the search box by integrating users’ Facebook “Likes.” Leveraging a user’s Likes activity creates a more trusted search experience and is a major step towards Blekko’s goal of ridding search of spam.
Now every user that logs into Blekko through Facebook Connect will see whether or not their friends have “Liked” a particular search result. Logged-in users can also append “/likes” to any search query and Blekko will only search those sites that have been blessed by their friends as ones they “Like”.
“Millions of Facebook users are curating their web experience everyday by simply clicking ‘Like’ on the content, commerce, travel, restaurants and brands they love most,” said Rich Skrenta, CEO of Blekko. “We’ve taken this data and applied it to Blekko’s results making them spam-free and personally relevant.”
Blekko’s new “Like” feature is a landmark in the search revolution. Utilizing users’ social graphs personalizes search in a way that has never been done before. It is a sure-fire way to avoid spam, as no true friend would ever like a spam site. Friends don’t let friends like spam.
The magic behind Blekko search is a simple tool called a slashtag. Slashtags are curated sets of web sites organized around a particular topic. They already cover topics as broad as health, money, and autos, and as narrow as gluten-free, college football, and the Grateful Dead. Slashtags appended to search queries limit search results to only the curated sets of sites.
The company also launched auto-fired slashtag searches in seven categories that are most often targeted by spammers. For these seven categories Blekko returns results only from the most trusted information sources from sites that have been inspected for quality by volunteer editors.
Blekko launched in November promising to create a new kind of search experience that would enlist human editors in its effort to eliminate spam and personalize search. Already, more than 50,000 slashtag vertical search terms have been created by thousands of human editors.
Blekko was founded in 2007 to pursue innovation in search. The company has raised $24 million since its founding in 2007 from U.S. Venture Partners and CMEA Capital, as well as leading angel investors including Ron Conway, Mike Maples, Jeff Clavier, and Marc Andreessen. Blekko has 22 employees, including former Google and Yahoo! Search engineers.