MINNEAPOLIS--(BUSINESS WIRE)--This holiday season, Best Buy Co., Inc. (NYSE: BBY) and superstars, Rascal Flatts, are joining forces with the GRAMMY Foundation® to “Give Harmony” to teens by supporting music education in high schools throughout the United States. In the spirit of holiday giving, Best Buy in partnership with its vendor community will be making a donation of up to $825,000 to the GRAMMY Foundation’s GRAMMY in the Schools® music education programs for high school students. Shoppers looking to make a difference can help support this contribution by purchasing one of these featured Best Buy products through January 1, 2011:
- Sony Bloggie Touch High-Definition Camcorder ($159.99)
- Samsung Seek No-Contract Mobile Phone from Boost Mobile ($119.99)
- Sony Ericsson White Xperia Mobile Phone with Taylor Swift Experience ($49.99 w/ 2 year AT&T service agreement)
- Beats By Dr. Dre – Monster Tour High Resolution In-Ear Headphones ($149.99)
- HP PhotoSmart e-All-in-One Wireless Printer ($99.99)
- Activision Guitar Hero: Warriors of Rock Guitar Bundle for Xbox 360 ($99.99)
- Rascal Flatts’ latest album, "Nothing Like This" ($9.99)
- Best Buy Connect Mobile Broadband Service (Available on select laptops)
"Music and entertainment are at the heart of Best Buy’s business. They are important to our customers and employees, and are a particular passion of teenagers,” said Susan Bass Roberts, director of community relations for Best Buy. “We are proud to team up with the GRAMMY Foundation this holiday season to help champion music education in schools and give teens the opportunity to explore their artistic talents.”
Rascal Flatts signed on to participate with an exclusive Best Buy offer to donate a portion of sales from their new album, “Nothing Like This,” to the GRAMMY Foundation. As professional musicians they have personally experienced the challenges many teenagers face when trying to make their musical dreams a reality. Each of the three band members, Gary LeVox, Jay DeMarcus and Joe Don Rooney, began their career in small towns in either Ohio or Oklahoma.
“We admire the work the GRAMMY Foundation is doing to help develop the skills of future American musicians,” said Gary LeVox, lead singer of Rascal Flatts. “We are happy to partner with Best Buy to donate a portion of sales from our album to the Foundation so they can continue to develop programs and activities that help teenagers embrace their passion.”
Best Buy is leveraging its vendor community to support the GRAMMY Foundation’s mission of cultivating the understanding, appreciation and advancement of the contribution of recorded music to American culture. The Foundation works to bring national attention to the value and impact that music education has on American communities.
To learn more about how to “Give Harmony” this holiday season, visit www.BestBuy.com/giveharmony.
About Best Buy Co., Inc.
With operations in the United States, Canada, Europe, China, Mexico and Turkey, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $49 billion in annual revenue and includes brands such as Best Buy; Best Buy Mobile; Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad, Jiangsu Five Star; Magnolia Audio Video; Napster; Pacific Sales; and The Phone House. Approximately 180,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2010, we donated a combined $25.2 million to improve the vitality of the communities where our employees and customers live and work. For more information about Best Buy, visit www.bby.com.
About Best Buy Community Relations
Best Buy believes in the power of teens. Best Buy’s philanthropic program is designed to connect with teens, give voice to their perspectives, and invest our resources – including the energy and talents of our employees – to turn their ideas into action and support their efforts to lead social change. Teens bring passion and enthusiasm to tackling tough issues. In addition to teens being important to business, as customers and future employees, they are the leaders in the digitally connected world. Teens are the most socially networked generation in history, first adaptors of new technologies and highly attuned to the power of technology and media. Best Buy values the opportunity to listen to – and learn from – what teens have to say. And through the @15 Exchange, we’re putting the philanthropic power directly into their hands. To learn more, visit www.at15.com.
About the GRAMMY Foundation
The GRAMMY Foundation was established in 1989 to cultivate the understanding, appreciation and advancement of the contribution of recorded music to American culture — from the artistic and technical legends of the past to the still unimagined musical breakthroughs of future generations of music professionals. The Foundation accomplishes this mission through programs and activities that engage the music industry and cultural community as well as the general public. The Foundation works in partnership year-round with its founder, The Recording Academy®, to bring national attention to important issues such as the value and impact of music and arts education and the urgency of preserving our rich cultural heritage. Campbell's Labels For Education program is proud to be the official education partner of the GRAMMY In The Schools programs. For more information, please visit www.grammyintheschools.com.
About Rascal Flatts
Rascal Flatts – Gary LeVox, Jay DeMarcus and Joe Don Rooney – released their first album on Big Machine Records on November 16, Nothing Like This and launched the project at the top of the country albums chart. In the past ten years, they have sold more than 20 million albums and 25 million digital downloads, while all seven of their studio albums have made Billboard’s Top 100 Country Albums of the Decade listing. They’ve placed 11 #1 singles since the launch of their career and have more titles in Billboard’s Top 100 Songs of the Decade than any other group in the country format. The band is currently nominated as “Artist of the Year- Group,” “Single of the Year- Group,” “Touring Act of the Year,” and “Video of the Year- Group” at the American Country Awards and also garnered a nomination at the People’s Choice Awards as “Favorite Country Artist.”
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